Part 1 of 3

Crisis: population growth, increases in demand of third world countries, climate change (Australia most effected), 32% collapse in fish stocks, 47% decliine in forests, drought. Using less to generate economy is the heart of innovation.  Biggest crisis = biggest opportunity.

Opportunity: Toyota Australia is cited as a case study and in 2002 embraced sustainability as it provides a competitive advantage. 

Dan Atkins is the co-founder and Director of Business Shaper and has extensive international and domestic experience with corporate and government sectors in Asia, Europe and Australia.

Adelaide, South Australia. 29 April 2009