Great Lakes Brewing Company in Cleveland, Ohio is a principle-centered, environmentally respectful and socially conscious company. This video addresses the efficacy and business success of achieving a lighter footprint on the planet to its benefit and that of the company, its employees, customers and community. Excellent examples are given of their environmental stewardship including the fund raiser, the Great Lakes Burning River Fest, held the last weekend of July each year and sponsored by The Burning River Foundation.  This fundraising results in grants to local water quality and sustainability organizations.

Featured speakers:

Great Lakes Brewing Company, Cleveland, Ohio: Luke Purcell, Brewer and Field Sales Qaulity Specialist and Pat Conway, Co-owner

Eric Wobser, Executive Director, Ohio City, Inc., Cleveland Ohio

Jenita McGowen, Chief of Sustainability, City of Cleveland, Ohio

Ken Silliman, Lead Advisor to Mayor Frank Jackson

Published on Jan 21, 2013, Youtube's Larry King channel.