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Energy, Water and Packaging by Nikos Koumettis of Coca-Cola Ltd
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On October 21st, 2010, 3BL Media's Lorraine Smith caught up with Nikos Koumettis, President at Coca-Cola Ltd. He discuss the three pillars of the CSR strategy: energy, water, and packaging.

EarthSayer Nikos Koumettis
Date 10/25/2010 Format Interview
Length 5:15 Keywords SustainabilityMember of Special Collection Canadian Business for Social Responsibility More Details
Sustainability and Collaboration by Adine Mees, President of CBSR
Static PreviewOn October 21st, 2010, 3BL Media caught up with Adine Mees, President and CEO at Canadian Business for Social Responsibility while attending the Canadian Business for Social Responsibility (CBSR) conference, Collaborating for Sustainable Change in Toronto.
CBSR is a non-profit, member-led organization that mobilizes Canadian companies to improve performance and contribute to a better world.  Ms. Mees was interviewed by Chris Jarvis of 3BL Media.
EarthSayer Adine Mees
Date 10/21/2010 Format Interview
Length 5:15 Keywords SustainabilityMember of Special Collection Canadian Business for Social Responsibility More Details
Air Miles for Social Change: Andrew Souvaliotis
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Majority of organizations On October 21st, 2010, 3BL Media's Lorraine Smith interviews Andrew Souvaliotis, Chief Impact Officer and General Manager at Air Miles for Social Change.

He discusses three kinds of companies: majority doing something, being compliant e.g. travelling less, maybe even buying carbon offsets. Minority due more, strategic players actually transform and alter their DNA to making themselves different to adapt to changing world such as climate change. Smaller group, transformative, do all compliant and strategic changing what they make, on top of that they look at how they can change the world around them.

Inhibitor to collaboration? Reputational Risk.

EarthSayer Andrew Souvaliotis
Date 10/21/2010 Format Interview
Length 6:57 Keywords SustainabilityMember of Special Collection Canadian Business for Social Responsibility More Details
Sustainability and Branding
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Duke is Principal and Chief Architect of The Northstar Manifesto, a brand marketing consulting company. In this video Duke talks about how he was inspired and how to achieve the extraordinary. 

EarthSayer Duke Stump
Date 8/9/2010 Format Speech
Length 27:52 Keywords Sustainability More Details
Earthkeepers and Sustainable Branding
Static PreviewTimberland's Chief Marketing Officer, Mike Timberland, speaks in an interview with Sustainable Life Media's Mario Vellandi on topics including: social media, brand stories and content that resonates with customers, what works and what doesn't. Additionally, Mike explains how Earthkeepers isn't just a shoe, but also a brand platform for authentic and credible communications with stakeholders and the public on Timberland's corporate responsibility commitment and environmental stewardship efforts, and what they care about as a company. A human relationship with the great outdoors based on respect, love, and adventure. Learn more about Sustainable Business & Design at: http://www.sustainablelifemedia.com
EarthSayer Mike Timberland
Date 7/7/2010 Format Interview
Length 3:30 Keywords Sustainability More Details
Bonfire Brands and Meaningful Marketing - Duke Stump
Static PreviewDuke Stump of the Northstar Manifesto, formerly of Nike and Seventh Generation, speaks in an interview on sustainable business, marketing, branding, and the role that a business conscience can play in propelling brands further on the road to growth and sustainability. Learn more about Sustainable Business & Design at: http://www.sustainablelifemedia.com
EarthSayer Duke Stump
Date 5/8/2010 Format Interview
Length 17:32 Keywords Sustainability More Details
Affluenza (Part 3) Advertising in our Schools
Static PreviewProduced for PBS by the network's Seattle affiliate KCTS, the semi-satirical documentary Affluenza dissects America's "rampant materialism" and "epidemic of overconsumption." After exploring the causes of affluenza, the film provides a diagnosis of the symptoms and suggests possible treatments -- or "escapes" -- for the afflicted viewer. National Public Radio personality Scott Simon serves as host.
EarthSayers John de Graaf; Scott Simon
Date 1/14/2010 Format Documentary
Length 8:58 Keywords Sustainability More Details
CSR Report: Integrating Sustainability into Business Practice
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Adam Werbach, Global CEO, Saatchi & Saatchi S., talks about integrating sustainability into business practice by helping companies develop executive and employee strategies that tie into their North Star goals, through, for example, Personal Sustainablity Projects for each employee. Adam Werbach's book: Strategy for Sustainability explain's further.

EarthSayer Adam Werbach
Date 11/19/2009 Format Series
Length 3:35 Keywords Sustainability More Details
HSBC: Personal Integrity
Static PreviewFinancial advertising has been a rather predictable beast of late. Banks are clamouring to reassure us that they are safe, strong and, above all, surviving. HSBC's latest TV spots addresses the value of integrity.
Date 9/10/2009 Format Product
Length 1:00 Keywords Sustainability More Details
HSBC: Personal Responsibility
Static PreviewFinancial advertising has been a rather predictable beast of late. Banks are clamouring to reassure us that they are safe, strong and, above all, surviving. HSBC's latest TV spots suggesting the bank has interest in people's values and values may be more important than money.
Date 9/10/2009 Format Product
Length unknown Keywords Sustainability More Details
 

Displaying 10 videos of 29 matching videos

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