
Displaying 10 videos of 29 matching videos

On October 21st, 2010, 3BL Media's Lorraine Smith caught up with Nikos Koumettis, President at Coca-Cola Ltd. He discuss the three pillars of the CSR strategy: energy, water, and packaging.
On October 21st, 2010, 3BL Media caught up with Adine Mees, President
and CEO at Canadian Business for Social Responsibility while attending
the Canadian Business for Social Responsibility (CBSR) conference,
Collaborating for Sustainable Change in Toronto.
Majority of organizations On October 21st, 2010, 3BL Media's Lorraine Smith interviews Andrew Souvaliotis, Chief Impact Officer and General Manager at Air Miles for Social Change.
He discusses three kinds of companies: majority doing something, being compliant e.g. travelling less, maybe even buying carbon offsets. Minority due more, strategic players actually transform and alter their DNA to making themselves different to adapt to changing world such as climate change. Smaller group, transformative, do all compliant and strategic changing what they make, on top of that they look at how they can change the world around them.
Inhibitor to collaboration? Reputational Risk.

Duke is Principal and Chief Architect of The Northstar Manifesto, a brand marketing consulting company. In this video Duke talks about how he was inspired and how to achieve the extraordinary.
Timberland's Chief Marketing Officer, Mike Timberland, speaks in an
interview with Sustainable Life Media's Mario Vellandi on topics
including: social media, brand stories and content that resonates with
customers, what works and what doesn't. Additionally, Mike explains how
Earthkeepers isn't just a shoe, but also a brand platform for authentic
and credible communications with stakeholders and the public on
Timberland's corporate responsibility commitment and environmental
stewardship efforts, and what they care about as a company. A human
relationship with the great outdoors based on respect, love, and
adventure. Learn more about Sustainable Business & Design at:
http://www.sustainablelifemedia.com
Duke Stump of the Northstar Manifesto, formerly of Nike and Seventh
Generation, speaks in an interview on sustainable business, marketing,
branding, and the role that a business conscience can play in propelling
brands further on the road to growth and sustainability. Learn more
about Sustainable Business & Design at: http://www.sustainablelifemedia.com
Produced for PBS by the network's Seattle affiliate KCTS, the
semi-satirical documentary Affluenza dissects America's "rampant
materialism" and "epidemic of overconsumption." After exploring the
causes of affluenza, the film provides a diagnosis of the symptoms and
suggests possible treatments -- or "escapes" -- for the afflicted
viewer. National Public Radio personality Scott Simon serves as host.
Adam Werbach, Global CEO, Saatchi & Saatchi S., talks about integrating sustainability into business practice by helping companies develop executive and employee strategies that tie into their North Star goals, through, for example, Personal Sustainablity Projects for each employee. Adam Werbach's book: Strategy for Sustainability explain's further.
Financial advertising has been a rather predictable beast of late. Banks are clamouring to reassure us that they are safe, strong and, above all, surviving. HSBC's latest TV spots addresses the value of integrity.
Financial advertising has been a rather predictable beast of late. Banks are clamouring to reassure us that they are safe, strong and, above all, surviving. HSBC's latest TV spots suggesting the bank has interest in people's values and values may be more important than money.Displaying 10 videos of 29 matching videos
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