Society faces an existential crisis: 84% fossil fuel energy drives catastrophic climate change and pollution, causing one in six deaths. Extreme light applied to nuclear energy could offer a

Society faces an existential crisis: 84% fossil fuel energy drives catastrophic climate change and pollution, causing one in six deaths. Extreme light applied to nuclear energy could offer a solution, activating materials like thorium or boron for abundant, waste-free, and radiation-free power.

This innovative path draws on the work of Nobel laureate Gérard Albert Mourou. The French physicist co-invented a laser amplification technique, earning him the 2018 Nobel Prize in Physics. His invention also enabled refractive femtosecond eye surgery, used on over a million patients annually. This talk was given at a TEDx event. Learn more at ted.com/tedx.

This excerpt is from a panel presentation at the Business In The Community Ireland Summit on Corporate Responsibility, held in November

This excerpt is from a panel presentation at the Business In The Community Ireland Summit on Corporate Responsibility, held in November 2010.

The panel featured experts including James Quincey (The Coca-Cola Company), Sir Stuart Rose (Marks & Spencer), and Gerard O'Neill of Amarach Research.

O'Neill highlighted how marketers' 'pricing trap' hinders sustainability initiatives. He argued that while price accounts for only 30% of a purchase decision, emotion and feelings drive 70%. Emphasizing trust and the social environment is crucial for consumers to move beyond price-driven choices.