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Peak Moment 200: "Is the world a better place because you were born?" asks author Derrick Jensen. He contrasts sustainable indigenous cultures who enrich their habitat with the current "dominant culture destroying everything." He explores how industrial civilization is inherently violent, turning people into objects and the earth into stuff. His books include A Language Older Than Words, Culture of Make Believe, and Endgame.
"My own reaction seemed so crazy to me," says psychologist Kathy McMahon of her response to Peak Oil. Wondering if she was the only "wacko," she started the Peak Oil Blues blog to explore her own and readers' responses. As the "Peak Shrink," Kathy formulated a delightfully tongue-in-cheek "Panglossian Disorder" — an unrealistic optimism about the future. She will soon publish “I Can’t Believe You Actually Think That!" A Couple’s Guide to Finding Common Ground about Peak Oil, Climate Catastrophe, and Economic Hard Times.
This talk by Loren Swift is about the role of social sustainability in serving and supporting environmental sustainability and global problem solving. The way we relate to one another, how we communicate, how we know ourselves in relationship, all play a vital role in creating and supporting all the endeavors necessary to come through this time of great transition.
2011 Cause Marketing
Forum - An Interview with Bill Bonner, Senior Director, External
Relations of OfficeMax interviewed by James Epstein-Reeves of 3BL Media. Mr. Bonner talks about the why of cause marketing for OfficeMax and their cause marketing program for teachers who were spending collectively about $4B/year on supplies. They worked with a web-based not for profit, Adopt A Classroom. Mr. Bonner was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
As caterpillars transform into the beautiful butterfly, so do children transform when their eyes are opened to the wonders of nature.
An Interview with James Little, Chief Brand and Communications Officer of Royal Bank of Canada. He talks about a ten-year commitment to clean drinking water and how they got employees involved in this global, local, and personal cause. Mr. Little was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
CSR Report Special Edition: Cause Marketing Forum. David Hessekiel, President, Cause Marketing Forum. Cause Marketing Forum, a membership organization was formed in 2002 with the first conference in 2003. This is the ninth conference with over 450 attendees. Digital and social are top of the agenda. Mr. Hessekiel was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
Walgreen's uses it's large network of neighborhood stores and its Way to Well program to address, through prevention and early detection, heart disease, cancer, and diabetes, the fastest growing disease. Emphasis is on testing. Ms. Gordan was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
Denise Keyes of Georgetown University talks about a recent study done in partnership with Ogilvy PR around "cause fatigue" with the finding (one among many) being the traditions of volunteering and donating remain strong as key elements of cause marketing with social media working best as part of an integrated campaign. Ms. Keyes was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
AOL launched its cause marketing initiative in 2011 to promote non-profits and their cause on the AOL homepage. Ms. Cobb was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.Displaying 10 videos of 440 matching videos
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