This excerpt is from a panel presentation at the Business In The Community Ireland Summit on Corporate Responsibility, held in November

This excerpt is from a panel presentation at the Business In The Community Ireland Summit on Corporate Responsibility, held in November 2010.

The panel featured experts including James Quincey (The Coca-Cola Company), Sir Stuart Rose (Marks & Spencer), and Gerard O'Neill of Amarach Research.

O'Neill highlighted how marketers' 'pricing trap' hinders sustainability initiatives. He argued that while price accounts for only 30% of a purchase decision, emotion and feelings drive 70%. Emphasizing trust and the social environment is crucial for consumers to move beyond price-driven choices.

Celebrate Sir David Attenborough's 100th birthday with 100 iconic wildlife scenes. Subscribe to BBC Earth for captivating natural history content: Subscribe

Celebrate Sir David Attenborough's 100th birthday with 100 iconic wildlife scenes. Subscribe to BBC Earth for captivating natural history content: Subscribe here. Sign up for our newsletter to receive the latest news and exclusives: Sign up here.

BBC Earth offers 50 years of entertaining and thought-provoking natural history, showcasing the world's beauty and wonder. Explore more dramatic wildlife documentaries, including Best of BBC Earth, Planet Earth III, Frozen Planet II, and Blue Planet II in 4K.

Join Sir David Attenborough as he narrates extraordinary scenes from the natural world, from deep-sea creatures to struggling frog parents. BBC Earth presents 50 years of dramatic, rare, and

Join Sir David Attenborough as he narrates extraordinary scenes from the natural world, from deep-sea creatures to struggling frog parents. BBC Earth presents 50 years of dramatic, rare, and exclusive natural history content, revealing the planet's amazing stories and wonders.

Subscribe to BBC Earth: http://bit.ly/BBCEarthSub. Sign up for our newsletter: https://www.bbcearth.com/newsletter. Explore more captivating documentaries, including *Planet Earth III* and *Blue Planet II in 4K*. This is a commercial page from BBC Studios; for feedback, visit http://bbcworldwide.com/vod-feedback--contact-details.aspx.

Charlton Shackleton is addressing the underrepresentation of equatorial regions in climate change funding. Commemorating his ancestor Sir Ernest Shackleton, he will lead a 2022 expedition to the

Charlton Shackleton is addressing the underrepresentation of equatorial regions in climate change funding. Commemorating his ancestor Sir Ernest Shackleton, he will lead a 2022 expedition to the South Pole, personally transporting climate scientists for research. This unique initiative aims to support those most impacted by climate change.

As an Antarctic Explorer and Entrepreneur, Charlton also founded The Shackleton Research Trust, offering academic scholarships to underrepresented science students worldwide. Additionally, he directs the Shackleton Initiative Marine Research Centre (SIMRC) in Tobago, which explores coral reef restoration and hosts researchers at Buccoo Reef. This information was shared at a TEDx event. Learn more at https://www.ted.com/tedx.

Solutions to plastic pollution are within reach, preventing a future where oceans contain more plastic than fish. Sir David Attenborough advocates for a circular economy for plastic: eliminating

Solutions to plastic pollution are within reach, preventing a future where oceans contain more plastic than fish. Sir David Attenborough advocates for a circular economy for plastic: eliminating unnecessary items, innovating for safe reuse, recycling, or composting of essential plastics, and circulating materials to prevent waste.

Discover the Ellen MacArthur Foundation's work on this transition at emf.org/plastics. Learn more about the circular economy for plastic here.

This animation is based on a talk given at The RSA by Sir Ken Robinson, a world-renowned expert in education and creativity. He is also a recipient of The RSA's Benjamin Franklin award.

The

This animation is based on a talk given at The RSA by Sir Ken Robinson, a world-renowned expert in education and creativity. He is also a recipient of The RSA's Benjamin Franklin award.

The RSA is a charity dedicated to fostering a principled, prosperous society and unlocking human potential. Learn more about The RSA.

Sir Ken Robinson's "Finding Your Element" guides individuals to discover their passions and purpose. He asserts that "To be in your element you have to love it," offering principles and tools to

Sir Ken Robinson's "Finding Your Element" guides individuals to discover their passions and purpose. He asserts that "To be in your element you have to love it," offering principles and tools to help people find work they enjoy, leading to contentment.

Robinson believes strategic changes in personal and professional life are possible as one finds their element. This program was produced by Michael Rose for American Public Television.

Richard Wolfson's "Nuclear Choices for the Twenty-First Century: A Citizen's Guide" offers an authoritative and unbiased look at nuclear technology and its controversies. This essential book

Richard Wolfson's "Nuclear Choices for the Twenty-First Century: A Citizen's Guide" offers an authoritative and unbiased look at nuclear technology and its controversies. This essential book equips citizens to make informed decisions on critical issues, from nuclear power and radiation exposure to food irradiation and international weapons treaties.

Wolfson, a Benjamin F. Wissler Professor of Physics, Emeritus, at Middlebury College, is renowned for making complex science accessible to nonscientists. Get his insightful guide here: https://goo.gle/3bDYgZ6.

Richard Edwards, Director of Planeterra, stresses the urgent need to shift mainstream tourism towards a sustainable model.

Richard Edwards, Director of Planeterra, stresses the urgent need to shift mainstream tourism towards a sustainable model. He highlights ecotourism's strong consumer demand and the critical business case: environmental degradation and climate change threaten the pristine destinations vital to the industry.

Edwards was videotaped by Barry Heidt of sustainabletv, with editing support from Sustainable Today, at The International Ecotourism Society's (TIES) 2010 ESTC event in Portland, Oregon.