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From TheStreet: Study shows that consumers do care about where products are made and the conditions in which they are made. Powered by NewsLook.com

On October 26th, 2011 3BL Media's Lorraine Smith caught up with Doug Miller, Chairman at GlobeScan, has been providing reliable public opinion and stakeholder research and strategic counsel to clients since 1987. Their mission is to be the world's centre of excellence for objective global survey research and strategic counsel.

Christopher Miller, Director of Corporate Consciousness, Seventh Generation interviewed by James Epstein-Reeves of 3BL Media at the 2011 Ceres Conference held May 11th and 12th 2011 in Oakland, CA. He discussed End of Life Packaging and being deliberate about value chain issues as well influencing consumer behavior.

Peak Moment 187: Filmmaker Jon Cooksey is one funny guy, even while presenting the most serious problems facing humanity. In this fast-paced conversation, he gallops all over the map with five big problems, five big solutions, and a playful and heartfelt approach. Wacky, sobering, full of animations, with Jon in dozens of personnas, "How to Boil a Frog" is a film to view and discuss with friends.
If the interruptive model that advertising provides is increasingly
becoming less effective, is there a new role for marketers to play and
structure for them to use? Bob Gilbreath of Bridge Worldwide gives a
resounding Yes in this interview with SLM's Mario Vellandi, in which he
describes the importance of meaning, a key theme of his book "The Next
Evolution of Marketing". In order for brands to better connect with
people today, they need to help them solve or learn something, develop a
sense of connection, and realize personal achievements. Bob also
discusses the future of how agencies and brands will need to operate in
values-based society. Learn more about Sustainable Business & Design.
Duke is Principal and Chief Architect of The Northstar Manifesto, a brand marketing consulting company. In this video Duke talks about how he was inspired and how to achieve the extraordinary.

Understanding consumer behavior and attitudes regarding sustainability and health/wellness is an ongoing process. Listen to perspectives from Peter Salmon of Moxie Design in New Zealand, Guy Champniss of Havas Media, and Chris Coulter of Globescan.

Mike Barry, Head of Sustainable Retail at Marks & Spencer discusses their corporate responsibility initiative, Plan A, and addresses common challenges and wins for retailers who are on a path toward better business. From food, clothing, energy efficiency, carbon miles, fair trade, and more...the number of areas to address as part of a holistic sustainable retail operation and customer engagement plan is large. Learn more about Sustainable Business & Design.

What You Can Do: Bottled water is a problem in itself, but it is also a sign of a much larger problem – too much needless consumption, too much unnecessary waste, and too much advertising to convince us we will be happier or better off if we just had a new (insert any consumer good here.) The Story of Bottled Water, released on March 22, 2010 (World Water Day) employs the Story of Stuff style to tell the story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap. Over five minutes, the film explores the bottled water industrys attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. The film concludes with a call to take back the tap, not only by making a personal commitment to avoid bottled water, but by supporting investments in clean, available tap water for all. Our production partners on the bottled water film include five leading sustainability groups. Corporate Accountability International, Environmental Working Group, Food & Water Watch, Pacific Institute, and Polaris Institute. Find out more http://storyofbottledwater.org

Being Frugal: The Original Sustainability? - Chris Farrell is a personal finance expert for American Public Media's "Marketplace Money" and contributing economics editor for BusinessWeek.
Frugal has nothing to do with being cheap, it's about being very conscious about the impact of your spending.
Displaying 10 videos of 46 matching videos
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