This text refers to one of three videos from TheFunTheory.com, a Volkswagen initiative. It explores how fun can positively change human

This text refers to one of three videos from TheFunTheory.com, a Volkswagen initiative. It explores how fun can positively change human behavior.

One video demonstrates this by making stairs fun, resulting in 66% more people choosing them over escalators, which consume significant energy. The site highlights that making activities enjoyable is the easiest way to encourage better choices.

The initiative also includes a competition, sponsored by Volkswagen, with a submission deadline of December 15, 2009.

The Fun Theory, a Volkswagen Initiative found at http://www.thefuntheory.com, explores how making activities enjoyable can positively change behavior.

The Fun Theory, a Volkswagen Initiative found at http://www.thefuntheory.com, explores how making activities enjoyable can positively change behavior. One concept examines if making glass recycling fun can alter public attitudes.

The site's core belief is that fun is the simplest way to improve people's actions. It also hosted a Volkswagen-sponsored competition, which concluded on December 15, 2009.