Author and economist Richard Thaler discusses "Nudge: The Final Edition", co-authored by Cass R. Sunstein, which demonstrates how best to nudge us in the right directions, without ever restricting

Author and economist Richard Thaler discusses "Nudge: The Final Edition", co-authored by Cass R. Sunstein, which demonstrates how best to nudge us in the right directions, without ever restricting our freedom of choice.

Every day people make decisions: about the things they buy or the meals they eat; about the investments they make and the time they spend; about their health and the health of the planet. Unfortunately, people often choose unwisely. Nudge: The Final Edition shows us that we are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, it is not possible for choices to be presented to us in a neutral way. Given this fact of life, why not try to help people choose what is best for themselves, for their families and for society?

Richard H. Thaler was awarded the 2017 Nobel Memorial Prize in Economic Sciences for his contributions to the field of behavioral economics. He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. He is a member of the National Academy of Science and the American Academy of Arts and Sciences, and in 2015 he was the president of the American Economic Association. He has been published in numerous prominent journals and is the author of "Misbehaving: The Making of Behavioural Economics".

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Published on Jan 22, 2017