Baroness O'Neill, a leading UK philosopher, explores our flawed understanding and attribution of trust.

She examines the steps we can take to rectify these issues, offering insights into

Baroness O'Neill, a leading UK philosopher, explores our flawed understanding and attribution of trust.

She examines the steps we can take to rectify these issues, offering insights into improving our approach to trust.

This discussion was presented at TEDxHousesofParliament.

This excerpt is from a panel presentation at the Business In The Community Ireland Summit on Corporate Responsibility, held in November

This excerpt is from a panel presentation at the Business In The Community Ireland Summit on Corporate Responsibility, held in November 2010.

The panel featured experts including James Quincey (The Coca-Cola Company), Sir Stuart Rose (Marks & Spencer), and Gerard O'Neill of Amarach Research.

O'Neill highlighted how marketers' 'pricing trap' hinders sustainability initiatives. He argued that while price accounts for only 30% of a purchase decision, emotion and feelings drive 70%. Emphasizing trust and the social environment is crucial for consumers to move beyond price-driven choices.