L. Hunter Lovins, President and founder of Natural Capitalism Solutions (NCS), discusses the

L. Hunter Lovins, President and founder of Natural Capitalism Solutions (NCS), discusses the business case for sustainability and the vital role of entrepreneurs. This presentation was part of a TEDx San Joaquin event.

NCS educates senior decision-makers across business, government, and civil society. Its mission is to restore and enhance natural and human capital, thereby increasing prosperity and quality of life. Lovins is also the author of *The Way Out*.

Hunter Lovins asserts that sustainability issues are driving unavoidable change, compelling businesses to adapt whether they choose to or not.

She highlights strong evidence indicating that

Hunter Lovins asserts that sustainability issues are driving unavoidable change, compelling businesses to adapt whether they choose to or not.

She highlights strong evidence indicating that companies adopting sustainable practices and principles consistently outperform their competitors.

Second-generation conservationist, Hunter McIntosh, VP of the Alaskan-based The Boat Company talks about being raised

Second-generation conservationist, Hunter McIntosh, VP of the Alaskan-based The Boat Company talks about being raised in the environmental community. He took over the Boat Company, having worked on Capitol Hill for years, and joined the family business. He has become increasingly involved in bringing forward the next generation of ecotourism.  The Boat Company has been in business thirty years and through partnerships has grown along with the industry and through collaboration he emphasizes the importance of having a "one voice" and be political.

Hunter was videotaped by Barry Heidt of sustainabletv with editing support by Tom Hopkins of Sustainable Today at The International Ecotourism Society's (TIES) 2010 ESTC event in Portland, Oregon, September 8-10, 2010.