Ms. Green of GetIT discusses Thomas Friedman's theory that cleantech will experience a boom-and-bust cycle, akin to the dot-com era. The key for innovators to emerge as winners isn't solely

Ms. Green of GetIT discusses Thomas Friedman's theory that cleantech will experience a boom-and-bust cycle, akin to the dot-com era. The key for innovators to emerge as winners isn't solely technological prowess.

Success hinges on mastering fundamental business principles: effectively meeting market needs, assembling a strong team, and executing a robust business plan. These elements, not just technology, will determine long-term viability.