L. Hunter Lovins, President and founder of Natural Capitalism Solutions (NCS), discusses the

L. Hunter Lovins, President and founder of Natural Capitalism Solutions (NCS), discusses the business case for sustainability and the vital role of entrepreneurs. This presentation was part of a TEDx San Joaquin event.

NCS educates senior decision-makers across business, government, and civil society. Its mission is to restore and enhance natural and human capital, thereby increasing prosperity and quality of life. Lovins is also the author of *The Way Out*.

Hunter McIntosh, VP of the Alaskan-based The Boat Company, is a second-generation conservationist. After working on Capitol

Hunter McIntosh, VP of the Alaskan-based The Boat Company, is a second-generation conservationist. After working on Capitol Hill, he joined the family business, now focusing on advancing ecotourism. The Boat Company, in business for 30 years, emphasizes collaboration and a unified political voice for the industry.

Hunter was videotaped by Barry Heidt of Sustainable TV, with editing support from Tom Hopkins of Sustainable Today. This occurred at The International Ecotourism Society's (TIES) 2010 ESTC event in Portland, Oregon, from September 8-10, 2010.

Hunter Lovins asserts that sustainability issues are driving unavoidable change, compelling businesses to adapt whether they choose to or not.

She highlights strong evidence indicating that

Hunter Lovins asserts that sustainability issues are driving unavoidable change, compelling businesses to adapt whether they choose to or not.

She highlights strong evidence indicating that companies adopting sustainable practices and principles consistently outperform their competitors.