` tags. Let's break down the source text and plan the rewrite: **Source Text Analysis:** * **Paragraph 1 (The Real Real):** Discusses a luxury retail brand. This seems like an unrelated introductory anecdote. Given the word count constraint and the focus of the rest of the text, it's best to omit this. * **Paragraph 2 (2018 Summit):** Describes a summit in London. While potentially related to the Ellen MacArthur Foundation, it's not explicitly stated as *their* event, and the details are less crucial than the Foundation's core mission. I'll likely omit or heavily condense if it can be tied in. * **Paragraph 3 (Thank you for watching):** Introduces the Ellen MacArthur Foundation as a UK charity accelerating the transition to a circular economy. This is core information. * **Paragraph 4 (Find out more):** Provides the main website URL. * **Paragraph 5 (Subscribe):** Provides a YouTube channel URL. The `...` indicates a truncated URL, which is a garbled/unusual character. I'll need to find the full URL or use a generic "YouTube channel" link. A quick search for "Ellen MacArthur Foundation YouTube" reveals the channel ID is `UCQAC_l_i_2_y_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x_0_x

The DIF explores disruptive ideas, stories, and innovations related to the circular economy. But what exactly is the circular economy, and how does it impact you?

Join the Ellen MacArthur

The DIF explores disruptive ideas, stories, and innovations related to the circular economy. But what exactly is the circular economy, and how does it impact you?

Join the Ellen MacArthur Foundation team for an interactive session delving into the circular economy's fundamentals and underlying value questions. Share your insights on the interactive red pen graphic before, during, and after the session.

New York, London, and São Paulo, partner cities in the Ellen MacArthur Foundation's Food initiative, are exploring the critical role of urban centers.

Thought leaders and innovators from

New York, London, and São Paulo, partner cities in the Ellen MacArthur Foundation's Food initiative, are exploring the critical role of urban centers.

Thought leaders and innovators from these cities are examining how cities can catalyze the transition to a circular economy for food.

Jeannette is dedicated to creating circular systems that eliminate disposable packaging. After nearly a decade researching reusable solutions, she launched reCIRCLE in 2016. This network now

Jeannette is dedicated to creating circular systems that eliminate disposable packaging. After nearly a decade researching reusable solutions, she launched reCIRCLE in 2016. This network now includes almost 1,000 partner restaurants, replacing approximately 50,000 disposable containers daily. With a Master's in environmental technology, Jeannette envisions reusable systems transforming many industries.

The Ellen MacArthur Foundation, a UK charity founded in 2010 by Ellen MacArthur, accelerates the transition to a circular economy. A global thought leader, it influences business, government, and academia. Explore their work at [www.ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org) and connect via social media: [YouTube](https://www.youtube.com/user/made2bemadeagain), [Instagram](http://instagram.com/ellenmacarthurfoundation), [Facebook](http://facebook.com/EllenMacArthurFoundation), [LinkedIn](https://www.linkedin.com/company/ellenmacarthurfoundation), [Twitter](http://twitter.com/circulareconomy), [Medium](http://medium.com/circulatenews).

Ken Webster, Head of Learning at The Ellen MacArthur Foundation (UK), introduces the concept of a circular economy. This model is crucial given the depletion of cheap fossil fuels and key

Ken Webster, Head of Learning at The Ellen MacArthur Foundation (UK), introduces the concept of a circular economy. This model is crucial given the depletion of cheap fossil fuels and key materials, alongside rising populations and growing anxieties concerning water resources, food production, and harmful wastes.

These challenges demand a fundamental rethinking of our production and consumption systems, rather than just patching them up. We must actively rethink, redesign, and build a positive future.

The International Biochar Initiative (IBI) proposes converting organic waste into biochar, a toxic-free, multi-purpose material. This process, showcased by IBI Board member Kathleen Draper, is

The International Biochar Initiative (IBI) proposes converting organic waste into biochar, a toxic-free, multi-purpose material. This process, showcased by IBI Board member Kathleen Draper, is rated by Project Drawdown among the top 100 ideas to reverse climate change.

The Ellen MacArthur Foundation, a UK charity launched in 2010, accelerates the circular economy transition. A global thought leader, it influences business, government, and academia.

Visit [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org) and subscribe to [YouTube channel](https://www.youtube.com/user/made2bemadeagain). Follow them on [Instagram](http://instagram.com/ellenmacarthurfoundation), [Facebook](http://facebook.com/EllenMacArthurFoundation), [LinkedIn](https://www.linkedin.com/company/ellenmacarthurfoundation), [Twitter](http://twitter.com/circulareconomy), and [Medium](http://medium.com/circulatenews).

This session explored how design decisions cause waste and pollution, highlighting leaders in circular design. Speakers included Seetal Solanki (Ma-tt-er), Kamonnart Ong (Moreloop), and RSA

This session explored how design decisions cause waste and pollution, highlighting leaders in circular design. Speakers included Seetal Solanki (Ma-tt-er), Kamonnart Ong (Moreloop), and RSA Student Design Award winners Maire Kane and Hannah Grogan, who designed a reusable medical device.

The Ellen MacArthur Foundation, a UK charity launched in 2010 by Ellen MacArthur, accelerates the transition to a circular economy. We advance this through business, learning, and insights, establishing it on the global agenda. Find more about our work at ellenmacarthurfoundation.org.

Subscribe to our YouTube channel: youtube.com/user/made2bemadeagain. Follow us online via Instagram, Facebook, LinkedIn, Twitter, and Medium.

This session explored how design decisions drive waste and pollution, highlighting the need for systemic change. We heard from leaders like Seetal Solanki (Ma-tt-er) and Kamonnart Ong (Moreloop),

This session explored how design decisions drive waste and pollution, highlighting the need for systemic change. We heard from leaders like Seetal Solanki (Ma-tt-er) and Kamonnart Ong (Moreloop), alongside RSA Student Design Award winners Maire Kane and Hannah Grogan, who applied circular economy principles to a reusable medical device.

The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy through business, learning, and insight. Launched in 2010, it's a global thought leader. Learn more about our work at ellenmacarthurfoundation.org, subscribe to our channel here, and engage with us on social media. We value your comments and feedback!

Algramo scales reusable packaging globally. With over 2,000 convenience stores and 80%+ reuse rates, it attracts brands like Unilever and Nestle. They co-develop technology, such as Packaging as a

Algramo scales reusable packaging globally. With over 2,000 convenience stores and 80%+ reuse rates, it attracts brands like Unilever and Nestle. They co-develop technology, such as Packaging as a Wallet (PaaW) for IoT vending machines, enabling Unilever to sell detergent 30% cheaper. Algramo is also developing a flagship store and electric tricycle fleet.

Launched in 2010 by sailor Ellen MacArthur, the UK's Ellen MacArthur Foundation accelerates the transition to a circular economy. As a global thought leader, it influences business, government, and academia, supported by various partners.

Learn more at ellenmacarthurfoundation.org. Subscribe on YouTube and follow on Instagram, Facebook, LinkedIn, Twitter, and Medium.

Takeaway paper coffee cup waste and recyclability, especially concerning ocean plastics, are prominent issues. Demand for better design, reuse, and recycling is high. This video features DS

Takeaway paper coffee cup waste and recyclability, especially concerning ocean plastics, are prominent issues. Demand for better design, reuse, and recycling is high. This video features DS Smith's European Strategic Development Director Tom Campbell-White and Costa's Head of Environment Oliver Rosevear, offering industry perspectives on these topics.

Founded in 2010 by Ellen MacArthur, the UK-based Ellen MacArthur Foundation is a global thought leader accelerating the transition to a circular economy. It works across business, government, and academia to establish the circular economy on decision-makers' agendas. Learn more at ellenmacarthurfoundation.org and subscribe to their YouTube channel: youtube.com/user/made2bemedia.