This excerpt is from a panel presentation at the Business In The Community Ireland Summit on Corporate Responsibility, held in November

This excerpt is from a panel presentation at the Business In The Community Ireland Summit on Corporate Responsibility, held in November 2010.

The panel featured experts including James Quincey (The Coca-Cola Company), Sir Stuart Rose (Marks & Spencer), and Gerard O'Neill of Amarach Research.

O'Neill highlighted how marketers' 'pricing trap' hinders sustainability initiatives. He argued that while price accounts for only 30% of a purchase decision, emotion and feelings drive 70%. Emphasizing trust and the social environment is crucial for consumers to move beyond price-driven choices.

For comprehensive information about Rocky Mountain Institute (RMI) and its initiatives, visit www.rmi.org. Support the RMI-Carbon War Room's vital work by

For comprehensive information about Rocky Mountain Institute (RMI) and its initiatives, visit www.rmi.org. Support the RMI-Carbon War Room's vital work by donating today at rmi.org/give.

Explore a specific blog post by Paul Bodnar on U.S. climate action post-Paris Agreement withdrawal: A New Era for U.S. Climate Action. Connect with RMI across various platforms: Blog, Twitter, Facebook, LinkedIn, Instagram, and Flipboard.

Duane Elgin, author of "Voluntary Simplicity" and other works, was recently interviewed at Global MindShift by Richard Rathbun, CEO of the Foundation for Global Community. The discussion centered

Duane Elgin, author of "Voluntary Simplicity" and other works, was recently interviewed at Global MindShift by Richard Rathbun, CEO of the Foundation for Global Community. The discussion centered on Elgin's new book, "The Living Universe," which explores themes of regeneration and the power of now.

You can order "The Living Universe" directly from Amazon.

On the 40th anniversary of the 'Blue Marble' photograph, Planetary Collective presents a short film.

On the 40th anniversary of the 'Blue Marble' photograph, Planetary Collective presents a short film. It documents astronauts' life-changing stories of seeing Earth from space—a perspective-altering experience known as the Overview Effect.

First described by Frank White in 1987, the Overview Effect transforms an astronaut's view of the planet and humanity's place. It commonly evokes awe for Earth, a profound understanding of life's interconnection, and a renewed sense of environmental responsibility.

This vital conversation, under the theme "Technology for the People, by the People," featured insights from U.S. CTO Megan Smith, FCC Commissioner Jessica Rosenworcel, New America President Anne-Marie Slaughter, and Code for Progress Program Director Aliya Rahman. The panel also included Open Technology Institute's Georgia Bullen and was moderated by Alan Davidson.