In this episode of the Circular Economy Show, we explore how IKEA is embedding circular principles into its core commercial strategy. Fin is joined by Conor Hill, Global Director for Circular and Sustainable Living at IKEA, who shares how the brand is delivering measurable impact, all while making circularity affordable and accessible for their customers. Watch the full episode to find out more. #podcast ------ Thank you for watching this video. The Ellen MacArthur Foundation is an international charity whose mission is to accelerate the transition to a circular economy in order to tackle some of the biggest challenges of our time, such as climate change, biodiversity loss, waste, and pollution. Subscribe to The Ellen MacArthur Foundation for more insightful videos -https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1 Find out more about our work here: www.ellenmacarthurfoundation.org Follow us online on these channels: Instagram: http://instagram.com/EllenMacArthurFoundation LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/ Website: http://www.ellenmacarthurfoundation.org

What if buying second-hand felt exactly like buying new? In this episode of the Circular Economy Show, we explore how IKEA is embedding circular principles into its core commercial strategy. Fin is joined by Conor Hill, Global Director for Circular and Sustainable Living at IKEA, who shares how the brand is delivering measurable impact, all while making circularity affordable and accessible for their customers. Watch the full episode to find out how implementing a Buyback & Resell model has enabled IKEA to: - Allow their consumers to become active participants in the circular economy. - Use tailored marketing tactics to drive increased brand awareness and business resilience. - Use data to understand friction points, optimise loyalty strategies, and keep customers engaged. If you enjoyed this episode, then please share with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube. 00:00 - 01:17 Intro 01:17 - 03:36 Why is IKEA investing in circular business models? 03:36 - 06:45 How does IKEA choose the right business model? 06:45 - 10:56 Getting circular business models off the ground 10:56 - 13:48 Gaining internal buy-in for circular solutions 13:48 - 16:24 IKEA's Buyback and Resell model 16:24 - 18:06 How do we keep a circular relationship with the consumer? 18:06 - 21:27 How can data support the shift to circular business models 21:27 - 25:06 Considering the global context to IKEA's business model 25:06 - 26:08 Conclusion #podcast #circulareconomy #ikea ------ Thank you for watching this video. The Ellen MacArthur Foundation is an international charity whose mission is to accelerate the transition to a circular economy in order to tackle some of the biggest challenges of our time, such as climate change, biodiversity loss, waste, and pollution. Subscribe to The Ellen MacArthur Foundation for more insightful videos -https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1 Find out more about our work here: www.ellenmacarthurfoundation.org Follow us online on these channels: Instagram: http://instagram.com/EllenMacArthurFoundation LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/ Website: http://www.ellenmacarthurfoundation.org

Circular economy policy is increasingly moving from environmental ministries to economic and industrial authorities. In this podcast episode, Lou and Joss Blériot, the Ellen MacArthur Foundation’s Executive Policy Lead, explore what's truly happening on the ground.

The Ellen MacArthur Foundation is an international charity dedicated to accelerating the transition to a circular economy. Its mission is to address major global challenges like climate change, biodiversity loss, waste, and pollution.

Watch the full episode to learn more. Subscribe to the Ellen MacArthur Foundation YouTube channel for more videos. Find out more about our work at our website, and follow us on Instagram and LinkedIn.

Circular economy policy is increasingly shifting from environmental ministries to economic and industry authorities. In this episode, Lou and Joss Blériot, Ellen MacArthur Foundation’s Executive Policy Lead, discuss this global trend. They explore the 35% surge in national strategies, global implementation, and the need to harmonize definitions and prioritize key policy tools.

The Ellen MacArthur Foundation is an international charity accelerating the transition to a circular economy to tackle climate change, biodiversity loss, and pollution. Subscribe for more insights: YouTube. Learn more about their work: ellenmacarthurfoundation.org. Follow them on social media: Instagram, LinkedIn.

This episode of the Circular Economy Show features Rachel O’Reilly, Global Human Sustainability Design Director at Accenture. They discuss their upcoming report, ‘Circularity is Working,’ which provides direction on improving consumer adoption of the circular economy.

The Ellen MacArthur Foundation, an international charity, accelerates the transition to a circular economy. Its mission is to tackle major challenges like climate change, biodiversity loss, waste, and pollution.

Watch the full episode for insights. Subscribe to The Ellen MacArthur Foundation on YouTube. Learn more about their work and follow them on their website, Instagram, or LinkedIn.

The Circular Economy Show features Rachel O’Reilly (Accenture) discussing their upcoming report, ‘Circularity is Working.’ This report guides consumer adoption by highlighting successful circularity examples, from Liverpool musicians reinvesting savings to Hamburg's informal sharing systems. Rachel shares insights into hidden drivers crucial for normalizing, embedding, and scaling circularity.

The Ellen MacArthur Foundation, an international charity, accelerates the transition to a circular economy to tackle global challenges like climate change and waste. Explore their work at ellenmacarthurfoundation.org. Subscribe for more videos on YouTube, and follow them on Instagram and LinkedIn.

This "Circular Snapshots" episode explores key circular economy trends. It covers the EU's Circular Economy Act, positioning circularity as industrial strategy, and the global rise of national roadmaps, with implementation as the real test. It delves into circularity's link with critical mineral supply chains (e.g., EV batteries) and a UK push for mandatory textiles Extended Producer Responsibility. Ultimately, the circular economy is becoming central to competitiveness.

The Ellen MacArthur Foundation, an international charity, accelerates the transition to a circular economy to tackle climate change, biodiversity loss, waste, and pollution. Subscribe for more videos: Ellen MacArthur Foundation YouTube. Learn more about their work: ellenmacarthurfoundation.org.

Wen-Yu Weng, Critical Minerals Lead at the Ellen MacArthur Foundation, joins Lou to explain why critical minerals are taking centre stage in global political conversations. Watch the full podcast episode to find out more.

The Ellen MacArthur Foundation is an international charity dedicated to accelerating the transition to a circular economy, tackling challenges like climate change, biodiversity loss, waste, and pollution. Subscribe for more videos: Ellen MacArthur Foundation YouTube. Learn more about our work: ellenmacarthurfoundation.org. Follow us on Instagram and LinkedIn.

Wen-Yu Weng, the Ellen MacArthur Foundation’s Critical Minerals Lead, discusses the global importance of critical minerals. She explores creating secure, resilient supply chains, circular opportunities, and factors enabling immediate action. The Ellen MacArthur Foundation is an international charity accelerating the transition to a circular economy to tackle major challenges like climate change, biodiversity loss, waste, and pollution.

Enjoyed this? Share, or leave a review on Apple Podcasts, Spotify, or YouTube. Subscribe to the [Ellen MacArthur Foundation YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1) for more insights. Find additional information at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org) and connect with us on [Instagram](http://instagram.com/EllenMacArthurFoundation) and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

Reflect on 2025's pivotal circular economy moments with Fin, Lou, and Pippa from the Ellen MacArthur Foundation's Circular Economy Show. This episode highlights the year's big ideas and practical breakthroughs.

The Ellen MacArthur Foundation is an international charity accelerating the transition to a circular economy to tackle climate change, biodiversity loss, waste, and pollution.

Help us grow our audience in 2026 by sharing your favourite episode. Subscribe for more insightful videos, find out more about our work at ellenmacarthurfoundation.org, and follow us on Instagram and LinkedIn.

This episode challenges negative headlines, highlighting real progress in the circular economy across plastics, fashion, automotive, and COP. We delve into COP's relevance, Honda's circularity center, Patagonia's environmental report, and major brands backing a new plastics agenda.

Explore related articles for deeper insights: COP30 Circular Economy Day, Honda Circularity Center, Patagonia Report Analysis, and Reuters on Plastics Agenda.

The Ellen MacArthur Foundation accelerates the circular economy to tackle climate change, waste, and pollution. Subscribe for more: YouTube. Find more work and follow us: ellenmacarthurfoundation.org, Instagram, LinkedIn.

Recorded live at Climate Week New York, this episode explores why retailers must embrace the circular economy for food. With global food systems contributing a third of greenhouse gas emissions and facing supply chain shocks, guests from Visa, PepsiCo, and the National Retail Federation discuss making circularity more convenient and investing in shared solutions to scale this vital transition.

The Ellen MacArthur Foundation, an international charity, accelerates the shift to a circular economy to tackle climate change, waste, and biodiversity loss. Learn more about retail and the circular economy, or sign up for our North America newsletter. Subscribe for more insights and visit our website or follow us on Instagram and LinkedIn.

Recorded live during Climate Week NYC, this episode features Danielle Holly (Ellen MacArthur Foundation) with guests from HP, SAP, and Google. They discuss how technology can embed a circular economy as a core business strategy, exploring AI's role, circular design, and collaborative solutions to systemic blockers.

The Ellen MacArthur Foundation, an international charity, is dedicated to accelerating the transition to a circular economy. This mission aims to tackle critical global challenges like climate change, biodiversity loss, waste, and pollution.

For more insights and to support their work, subscribe to the Ellen MacArthur Foundation on YouTube. Find more information at ellenmacarthurfoundation.org, and follow them on Instagram and LinkedIn.

This final episode of our mini-series, based on the Ellen MacArthur Foundation's report "How not to fail: Avoiding 10 common pitfalls when scaling circular business models," highlights the critical role of coordination. Lead researchers Maddy Oliver and Ella Hedley explain that successful circular models require more than a strong design; they demand empowered and aligned teams with shared goals, incentives, and ownership to scale effectively.

The Ellen MacArthur Foundation, an international charity, accelerates the transition to a circular economy to address global challenges like climate change and pollution. Find more insightful videos by subscribing to our [YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1). Explore our work at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org) and follow us on [Instagram](http://instagram.com/EllenMacArthurFoundation) or [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

Circular business models offer significant value beyond just sustainability, driving new revenue, brand strength, and efficiency. However, they often fail to scale without a strong financial case. The Ellen MacArthur Foundation's "How not to fail" report and a recent podcast with researchers Maddy Oliver and Ella Hedley highlight that sustainability-focused pitches can lower internal commitment. They advocate for commercial collaboration, citing the HolyGrail partnership. Listen to episode 196 for more.

The Ellen MacArthur Foundation is an international charity promoting a circular economy. Subscribe for insights: YouTube. Learn more: ellenmacarthurfoundation.org. Follow us: Instagram, LinkedIn. Your support helps spread the word.

A new film explores how the fashion industry can build a competitive, desirable, and resilient future. It features Arc’teryx, H&M Group, and Tapestry (Coach), participants in The Fashion ReModel – an Ellen MacArthur Foundation project demonstrating how to generate profit without producing more clothes.

The Ellen MacArthur Foundation is an international charity championing the circular economy: eliminating waste and pollution, circulating products and materials, and regenerating nature.

Watch the full film to learn more. Subscribe to their YouTube channel, visit the Foundation's website, and follow them on Instagram and LinkedIn.

To build a competitive and resilient future, the fashion industry must embrace circular business models. A new film from The Fashion ReModel, an Ellen MacArthur Foundation project, highlights real-world examples from Arc’teryx, H&M Group, and Tapestry (Coach), demonstrating how to make money without making more clothes.

These models—including rental, resale, repair, and remaking—offer economic resilience by reducing exposure to supply chain disruptions and price volatility. Businesses can embed these strategies into their core operations. The Ellen MacArthur Foundation, an international charity promoting a circular economy, encourages action. Explore insights: ellenmacarthurfoundation.org/the-fashion-remodel/insights

Learn more about our work: ellenmacarthurfoundation.org. Subscribe for videos: YouTube. Follow us: Instagram, LinkedIn.

This episode, part of a mini-series on the Ellen MacArthur Foundation's "How not to fail" report, examines why circular business models often fail. Discover how to avoid three strategic misalignment pitfalls by integrating business operations, customer needs, and product requirements for scalable success.

The Ellen MacArthur Foundation, an international charity promoting a circular economy, led this research. Support their mission to eliminate waste and regenerate nature by leaving a review or subscribing for more insights.

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Explore why circular business models fail to scale in this discussion, drawing from the Ellen MacArthur Foundation's report, "How not to fail: Avoiding 10 common pitfalls when scaling circular business models." Learn practical steps to avoid common mistakes and enable transformative scale. Key topics include circular opportunities, the necessity of a scaling plan, and aligning models with existing business strategy.

The Ellen MacArthur Foundation is an international charity promoting a circular economy that eliminates waste, circulates materials, and regenerates nature. Access the full report here. Find more insights and subscribe to their work at www.ellenmacarthurfoundation.org and YouTube.

Political and economic shocks present opportunities for market transformation. In this episode, Jonquil Hackenberg (Ellen MacArthur Foundation) and Lindsay Hooper (Cambridge Institute for Sustainability Leadership) discuss how businesses can collaborate to drive system-wide change.

They explore catalysing market interventions, designing out competitive disadvantages, and building pre-competitive coalitions. Harnessing business and private sector power is crucial for real transformation towards a circular economy, which eliminates waste and regenerates nature.

Learn more about commercial collaboration: Commercial Collaboration. Read CISL’s report: Competing in the Age of Disruption. Find more at ellenmacarthurfoundation.org.