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Special Collections:
The Circular Economy

The Circular Economy
HolyGrail: see it, sort it, scale it

Scaling the circular economy demands more circular products and services, yet companies face common barriers. Commercial collaboration on non-competitive issues offers a powerful solution. This episode highlights how partnerships, like the HolyGrail initiative, have advanced plastic waste sorting through joint R&D, growing from 31 to 176 participants and demonstrating the power of cross-value chain cooperation.

The Ellen MacArthur Foundation, an international charity promoting a circular economy, champions such efforts. Learn more about this business-led partnership: HolyGrail 2.0, and explore the full commercial collaboration collection. Find more insights and subscribe at ellenmacarthurfoundation.org or YouTube.

Circular Snapshots: EU policy breakthrough

This podcast episode quickly reviews a busy summer for the circular economy. Topics include the EU's Extended Producer Responsibility for textiles, new retail business models, advocacy to scrap UK VAT on repairs, the urgency of critical minerals news, and updates from Global Plastics Treaty negotiations in Geneva.

The Ellen MacArthur Foundation, an international charity, promotes the circular economy – a system designed to eliminate waste and pollution, circulate products and materials, and regenerate nature.

Subscribe for more insightful videos on [YouTube](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1). Find out more about our work and follow us on [Instagram](http://instagram.com/EllenMacArthurFoundation), [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/), or our [website](http://www.ellenmacarthurfoundation.org).

The view in North America and Climate Week NYC

During Climate Week NYC, a podcast features Danielle Holly of the Ellen MacArthur Foundation discussing the circular economy's shift from theory to practice in North America. The episode covers progress in the US, Canada, and Mexico, highlighting its non-partisan nature, supply chain resilience, critical minerals, and business opportunities for leaders.

The Ellen MacArthur Foundation, an international charity, promotes a circular economy that eliminates waste, circulates materials, and regenerates nature. For more, visit their [website](https://www.ellenmacarthurfoundation.org), sign up for the [North America newsletter](https://www.ellenmacarthurfoundation.org/sign-up-to-our-north-america-newsletter), subscribe to their [YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1), and connect on [Instagram](http://instagram.com/EllenMacArthurFoundation) and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

How designers can hardwire their skills for a circular economy

Waste and pollution are design outcomes, meaning we can design them out. This podcast episode features Joe Iles from the Ellen MacArthur Foundation, discussing what circular design truly entails. Explore how it differs from traditional approaches, its creative crossovers, and how designers can shape a better system.

The Ellen MacArthur Foundation, an international charity, promotes a circular economy that eliminates waste, circulates products, and regenerates nature through design. Learn more about circular design here and the Foundation's work here.

Subscribe to their YouTube channel here. Follow them on Instagram: @EllenMacArthurFoundation and LinkedIn: Ellen MacArthur Foundation.

Why should companies embed sustainability into their business? #shorts

This episode of the Circular Economy Show addresses how businesses can market circular propositions in a rapidly changing world. Join Pippa as she speaks with Jonathan Hall (Kantar’s Sustainable Transformation Practice) and Amanda Gandolfo (Swapfiets) about the challenges and opportunities.

The Ellen MacArthur Foundation, an international charity, champions a circular economy that eliminates waste, circulates products, and regenerates nature. Subscribe for more insights: YouTube. Learn more about our work on our website, and follow us on Instagram or LinkedIn.

The circular economy: a ‘triple play' climate solution for China

China's government prioritizes climate mitigation and adaptation. A podcast episode features Lei Chen from the Ellen MacArthur Foundation, discussing how China can accelerate global circular transitions. The circular economy offers a "triple win" for China's climate ambitions.

Learn more about this "triple play" solution in our article: The circular economy: a ‘triple play’ solution for achieving China’s climate objectives. The Ellen MacArthur Foundation promotes the circular economy – a system eliminating waste, circulating products, and regenerating nature.

Subscribe to our YouTube channel for insights: Subscribe to The Ellen MacArthur Foundation. Find more work and follow us online: www.ellenmacarthurfoundation.org.

"89% of people WANT to live a sustainable lifestyle, 29% actually follow through"

The latest episode of the Circular Economy Show explores how businesses can market circular propositions in a changing world. Host Pippa speaks with Jonathan Hall, Managing Partner at Kantar’s Sustainable Transformation Practice, and Amanda Gandolfo, Head of Brands at bike subscription service Swapfiets, to tackle these marketing challenges and opportunities.

The Ellen MacArthur Foundation, an international charity, develops and promotes the circular economy concept. This model, driven by design, aims to eliminate waste and pollution, circulate products and materials, and regenerate nature. Discover more about their work at www.ellenmacarthurfoundation.org.

How do we make circular behaviours irresistible? #shorts

Discover how to make circular behaviors irresistible in this episode of the Circular Economy Show. Guests Georgie Rose (Selfridges) and Simon Davies (Visa) share insights from their behavioral lab, bridging the gap between customer intent and action. Watch the full discussion on this podcast.

The Ellen MacArthur Foundation is an international charity that develops and promotes the circular economy concept: a system designed to eliminate waste and pollution, circulate products and materials, and regenerate nature.

Subscribe for more insightful videos on our YouTube channel. Learn more about our work at ellenmacarthurfoundation.org and follow us on Instagram and LinkedIn.

Are circular cities the key to future-proofing Europe?

Explore how a circular economy can future-proof European cities and create investment opportunities. In the third "Circling Back" episode of the Circular Economy Show, Lou Waldegrave speaks with Julia Okatz (Systemiq) and Joss Bleriot (Ellen MacArthur Foundation). They discuss how circular strategies integrate nature into urban environments, building resilience against extreme weather while generating significant economic, environmental, and social benefits. This approach offers a powerful, nature-positive way forward for cities facing climate stress.

The Ellen MacArthur Foundation, an international charity, champions the circular economy—a design-driven model eliminating waste and regenerating nature. Discover more about circular cities and the Foundation's work on their website. Subscribe to their YouTube channel and follow them on Instagram and LinkedIn to support their mission.

How can marketers turn ideas into impactful action? 💥 #shorts

Marketers have historically influenced the linear economy. This episode of the Circular Economy Show explores how their skills can unlock opportunities within the circular economy.

The Ellen MacArthur Foundation, an international charity, champions the circular economy—a system designed to eliminate waste and pollution, circulate products and materials, and regenerate nature.

Watch the full video for details. Subscribe to our channel for more insightful content. Learn more about our work at ellenmacarthurfoundation.org, and follow us on Instagram and LinkedIn.

The importance of internal buy-in when scaling circular solutions #shorts

Marketers, traditionally shaping consumer views for the linear economy, can now harness their skills to unlock opportunities within the circular economy.

This video is brought to you by the Ellen MacArthur Foundation, an international charity dedicated to developing and promoting the circular economy. This design-driven approach eliminates waste and pollution, circulates products and materials, and regenerates nature.

Subscribe to the Ellen MacArthur Foundation for more insights on our YouTube channel. Explore our work further on our website, and follow us on Instagram and LinkedIn.

The competitive case for circular economy: From peripheral to pivotal

The circular economy is essential for business resilience and competitiveness. This episode features Lindsay Hooper (Cambridge Institute for Sustainability Leadership) and Joe Murphy (Ellen MacArthur Foundation), discussing how the end of ESG hype could shift corporate circular economy approaches. They explore its commercial case and what's needed for market-level shifts. Learn more at cisl.cam.ac.uk. This conversation is from episode 170: ‘What should businesses do to scale a circular economy?’

The Ellen MacArthur Foundation, an international charity, promotes the circular economy: eliminating waste and pollution, circulating products, and regenerating nature. Subscribe to their YouTube channel for insights, and find more at ellenmacarthurfoundation.org. Follow them on Instagram and LinkedIn.

How are VISA developing brand loyalty with consumers? #shorts

In this episode of the Circular Economy Show, Georgie Rose (Selfridges) and Simon Davies (VISA) discuss how their behavioral lab makes circular behaviors irresistible, bridging the gap between customer intent and action. Watch the full discussion.

The Ellen MacArthur Foundation is an international charity promoting a circular economy that eliminates waste and pollution, circulates products and materials, and regenerates nature.

Subscribe to the [Ellen MacArthur Foundation YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1) for more insightful videos. Learn more about our work and follow us on [Instagram](http://instagram.com/EllenMacArthurFoundation), [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/), or visit our [website](http://www.ellenmacarthurfoundation.org).

How storytelling drives the circular economy transformation inside and out #shorts

Explore the power of storytelling to inspire action towards a circular economy. This episode features Poppy Mason-Watts (WaterBear) and Alex Cramwinckel (Heineken) discussing how to shift mindsets and promote positive change.

The Ellen MacArthur Foundation, an international charity, champions the circular economy – a design-driven approach that eliminates waste and pollution, circulates products and materials, and regenerates nature.

Subscribe to the Foundation's YouTube channel for more insights: Ellen MacArthur Foundation YouTube. Find out more and connect with us online via our website, Instagram, and LinkedIn.

Stabilising the supply of critical minerals

This episode explores the critical minerals challenge and how circular economy strategies can secure their supply. Essential for renewable energy products like EV batteries and wind turbines, these minerals face increasing demand. As e-waste grows and early renewable tech reaches end-of-life, a circular approach offers a vital opportunity to build a sustainable system. Find out more about critical minerals.

Join us in Episode 189 of our "Circling Back" series. We revisit insights from Ke Wang (World Resources Institute) on the circular economy's role in the energy transition, driven by economics and competitiveness. This conversation originally featured in Episode 174: Material security in a circular economy.

The Ellen MacArthur Foundation, an international charity, champions the circular economy model, which eliminates waste, circulates materials, and regenerates nature. Learn more about our work.

Why is it SO important to change how we make use of our resources? #shorts

The circular economy is a powerful tool against the climate crisis, though its benefits are often unrecognized by current carbon accounting frameworks like the Greenhouse Gas Protocol. In this episode, João Murilo Silva Merico from the Ellen MacArthur Foundation explains how circular practices—such as reuse, remanufacturing, and sharing models—are not adequately rewarded for their emissions reductions.

The Ellen MacArthur Foundation is an international charity promoting a circular economy that eliminates waste, circulates materials, and regenerates nature. For more insightful videos, subscribe to their YouTube channel. Learn more about their work at ellenmacarthurfoundation.org, and follow them on Instagram and LinkedIn.

“It's a no-brainer”: Arc'teryx on bringing repairs in-store #shorts

Building circular business models—where products are rented, repaired, resold, and remade—is crucial for transforming our economy from a linear "take, make, waste" system. This episode of the Circular Economy Show demonstrates these practices in action with Canadian outdoor company Arc’teryx.

The Ellen MacArthur Foundation, an international charity, develops and promotes the circular economy. This design-driven approach eliminates waste and pollution, circulates products and materials, and regenerates nature.

Watch the full episode to learn more. Subscribe to the [Ellen MacArthur Foundation YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1) for insightful videos. Discover our work and follow us on [Instagram](http://instagram.com/EllenMacArthurFoundation), [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/), or our [website](https://www.ellenmacarthurfoundation.org/).

Nordic Circular Summit 2022: Martijn Lopes Cardozo

Regenerative business is defined as "businesses that enhance, and thrive through, the health of socio-ecological systems in a co-evolutionary process." This holistic approach goes beyond sustainability, actively improving environmental resilience and health.

What does this mean in practice, and are we ready for a next-generation economy built on circular principles? Martijn Lopes Cardozo (CEO, Circle Economy) addresses these questions in this video, discussing regenerative business models.

“It's a no-brainer”: Arc'teryx on bringing repairs in-store

Circular business models—renting, repairing, reselling, and remaking products—are essential for economic transformation. This Circular Economy Show episode highlights Canadian outdoor company Arc’teryx, showcasing their in-store repair services and strategic shift to circularity. Discover their ReBIRD service centers, how they foster loyalty, and operational challenges of scaling these models.

Arc’teryx participates in the Ellen MacArthur Foundation’s Fashion ReModel. Explore the project at ellenmacarthurfoundation.org/the-fashion-remodel/overview and ReBIRD at arcteryx.com/us/en/explore/rebird. The Ellen MacArthur Foundation, an international charity, promotes a circular economy eliminating waste, circulating materials, and regenerating nature. Find more about their work and subscribe at ellenmacarthurfoundation.org or their YouTube channel.

How H&M Group is exploring circular business models in The Fashion ReModel #shorts

This episode of The Circular Economy Show explores how to keep clothes valuable and profitable without new manufacturing. It highlights the Ellen MacArthur Foundation’s Fashion ReModel project, featuring insights from participant H&M Group.

The Ellen MacArthur Foundation, an international charity, champions the circular economy—a system designed to eliminate waste and pollution, circulate products and materials, and regenerate nature. For more insights and to learn about their work, subscribe to their [YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1) and visit their [website](https://www.ellenmacarthurfoundation.org). You can also follow them on [Instagram](http://instagram.com/EllenMacArthurFoundation) and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

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The Thinking Game | Full documentary | Tribeca Film Festival official selection

The inside story of the AI breakthrough that won a Nobel Prize.

The Thinking Game takes you on a journey into the heart of leading AI lab DeepMind, capturing a team striving to unravel the mysteries of intelligence and life itself.

Filmed over five years by the award-winning team behind AlphaGo, the documentary examines how DeepMind co-founder Demis Hassabis’s extraordinary beginnings shaped his lifelong pursuit of artificial general intelligence. It chronicles the rigorous process of scientific discovery, documenting how the team moved from mastering complex strategy games to solving the 50-year-old "protein folding problem" with AlphaFold - a breakthrough that would win a Nobel Prize.

Following its world premiere at the Tribeca Festival and a successful international tour, the film is now available here to watch for free.


Interested in hosting a screening of The Thinking Game for your classroom, community, or workplace? Visit: https://rocofilms.com/films/the-thinking-game/
Director Greg Kohs
Producer Gary Krieg
Executive Producers Tom Dore, Jonathan Fildes
Co-Producer Greg Kohs
Editor Steve Sander
Cinematographer Greg Kohs
Composer Dan Deacon


 

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The Thinking Game | Full documentary | Tribeca Film Festival official selection