Just as you'd stop a flood's source before mopping, tackling problems "upstream" means addressing their root cause. In a circular economy, upstream innovation prevents issues like waste from ever occurring.

This approach offers significant benefits. For instance, shifting 20% of plastic packaging to reuse represents a $10 billion opportunity, benefiting both the environment and economy.

Explore cutting-edge upstream innovations combating plastic pollution. We'll feature Apeel, extending produce life without single-use plastic, and Enviu, sharing reuse projects from Indonesia to the Netherlands.

Our food system, from farm to plate, is crucial in addressing climate change. While traditional farming has met growing global demand, it often yields less nutritious food. The question arises: can we cultivate food regeneratively to provide more valuable nutrients? A recent episode, streamed March 16th, explored this, featuring insights on permaculture, policy's role in São Paulo's circular food economy, and how major businesses are implementing regenerative practices.

Watch the full episode here: YouTube. Explore more about food and the circular economy: Ellen MacArthur Foundation. Find additional episodes of The Circular Economy Show: Episodes. Learn more about our work: Our Work.

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Our food system significantly impacts climate change. Historically, extractive farming has met global demand but often resulted in less nutritious food. This raises a crucial question: can regenerative and restorative practices provide more valuable nutrients while sequestering carbon and restoring soil health?

This episode explores regenerative food sourcing. We'll hear from Sheena Shah (Harvesting for Good East Africa) on practices in East Africa, Nicole Gobeth (Connect the Dots) on policy and São Paulo's circular food economy, and Danone on how large businesses are ensuring regenerative food production.

This session focuses on solutions for plastic packaging. On November 19th, the Ellen MacArthur Foundation released "Upstream Innovation - a guide to packaging solutions." This practical guide offers tips, decision frameworks, and 110 case studies to help organizations achieve their circular economy targets for packaging.

A suite of additional assets, including workshop templates, slide decks, videos, and a case study database, accompanies the guide. Join this open session to learn more about these solutions, understand how to get started, and receive an exclusive tour of the developed resources.

By 2025, an estimated 160 million designers will shape our world. As the circular economy gains momentum, designers are rethinking product creation. However, significant innovation and pioneers are still needed to scale this transition.

A recent episode, streamed on March 2nd, featured Lay Koon Tan and Katie Treggiden, who discussed circular design opportunities and challenges, highlighting design's crucial role. Explore the full episode, learn more about circular design, and find additional resources and episodes from the Ellen MacArthur Foundation.

As the circular economy gains momentum, designers and innovators are rethinking how products are made and used. However, significant innovation is still needed to scale this transition, with many solutions yet to be established.

This episode will explore the opportunities and challenges in circular design, examining what the journey towards its full implementation looks like. Powered by Restream.

The circular economy is gaining traction in Latin America and the Caribbean (LAC), prompting eight institutions to launch the LAC Circular Economy Coalition. This initiative supports countries and fosters multi-stakeholder collaboration.

A recent panel discussion, streamed live on February 16th, featured coalition representatives including Adriana Zacarias Farah (UNEP), Rose Mwebaza (CTCN), Luisa Santiago (Ellen MacArthur Foundation), and Rolando Castro (MINAE Costa Rica).

For more information, watch the full episode, explore the LAC Coalition, or discover other episodes of The Circular Economy Show and our work.

This session delves into financing and measuring the circular economy. Discover how it drives new growth, achieves climate and ESG goals, and how its financing market has rapidly expanded across asset classes. We will also explore methods for measuring circularity performance to inform decision-making for both business leaders and financiers.

The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy through business initiatives, learning, insights & analysis, and communications. Learn more about our work: www.ellenmacarthurfoundation.org.

This session features three representatives from pioneering circular business models in the fashion industry. We discuss key customer trends, the potential of circular models, and their impact on future wardrobes. Catch up on previous episodes here.

The Ellen MacArthur Foundation is a UK charity accelerating the transition to a circular economy. We achieve this through business, learning, insights, and communications.

Learn more about our work and connect with us online. Visit our website, or follow us on Instagram, Facebook, and LinkedIn.

Circulytics offers the most comprehensive tool for measuring a company's circular economy performance. This session introduces Circulytics 2.0, an enhanced version building on the success of its predecessor.

Launched in January 2020, Circulytics 1.0 was adopted by over 600 companies. The Circulytics 2.0 webinar targets businesses and individuals, particularly those in non-financial reporting, interested in assessing their circular economy impact.

Explore financing opportunities for the circular economy in our next episode, powered by Restream. Join expert guests on October 27 at 12pm GMT to discuss rapid growth, financial sector engagement, and actions for scaling financing. Gain key insights from our paper, ‘Financing the circular economy: capturing the opportunity’. Catch up on previous episodes and C-19 economic recovery insights here.

Thank you for watching. The Ellen MacArthur Foundation is a UK charity accelerating the transition to a circular economy through business, learning, insights, and communications. Find out more about our work here.

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The Jeans Redesign initiative, developed by over 80 denim experts, establishes minimum requirements for durable, recyclable, and traceable jeans, aiming for a waste-free clothing future. Over sixty leading brands and manufacturers are adopting these guidelines, with products expected on the market. This session features the project team and participants.

The Ellen MacArthur Foundation is a UK charity accelerating the transition to a circular economy through business, learning, and insights. Catch up on previous episodes [here](https://www.ellenmacarthurfoundation.org/videos) and find more about our work at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org). Follow us on [Instagram](http://instagram.com/ellenmacarthurfoundation), [Facebook](http://facebook.com/EllenMacArthurFoundation), and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation).

Janez Potočnik, former EU Environment Commissioner (2009-2014) and initiator of the first European Circular Economy Package, now co-chairs the International Resource Panel (IRP) and advises on sustainability. This episode explores nearly a decade of European circular economy development, discussing economic challenges and governance models for scaling up.

The Ellen MacArthur Foundation, a UK charity, accelerates the circular economy transition through business, learning, and insights. Catch up on previous episodes here and learn more about their work here.

Follow the Foundation online: Instagram, Facebook, LinkedIn.

This episode highlights seven leading examples of circular economy innovation, spanning food systems, electronics design, and product packaging. You can catch up on previous episodes here.

The Ellen MacArthur Foundation is a UK charity dedicated to accelerating the transition to a circular economy through business, learning, insights, and communications. Thank you for watching.

Learn more about our work on our website, or follow us on Instagram, Facebook, and LinkedIn.

The comprehensive Breaking the Plastic Wave study, released in July 2020 by The Pew Charitable Trusts and SYSTEMIQ, confirms the circular economy as the sole solution to plastic waste and pollution.

The Foundation's perspective emphasizes this vision's economic, climate, and social benefits. Urgent action is critical; a five-year delay means 80 million additional tonnes of plastic entering our oceans by 2040. Learn more about this vital solution.

Inspired by Lily's book *Who Cares Wins* and the work of the Ellen MacArthur Foundation, we examine critical touchpoints for industry transformation.

The focus is on reshaping key sectors like food, plastics, and fashion to benefit society, the economy, and the environment.

Credit Suisse shares insights on capturing circular economy finance opportunities. The Ellen MacArthur Foundation, a UK charity, drives the transition to a circular economy through business, learning, and analysis.

For more information on the Foundation's work and to connect online, visit their website, Instagram, Facebook, and LinkedIn.

This session features Rabobank, detailing key circular economy finance opportunities and their current implementation strategies.

Thank you for watching. The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy through business, learning, insights, and communications.

Explore our work further at ellenmacarthurfoundation.org. Connect with us on social media: Instagram, Facebook, and LinkedIn.

Audrey Choi, Morgan Stanley's Chief Sustainability and Marketing Officer, details finance opportunities within the circular economy and how they are being captured.

The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy through business, learning, insights, and communication.

Discover more at our website or connect with us on Instagram, Facebook, and LinkedIn.

Citi (Citigroup) discusses key circular economy finance opportunities and their current strategies. The Ellen MacArthur Foundation, a UK charity, accelerates the transition to a circular economy through business, learning, and insights.

Learn more about our work and connect with us online. Visit the [Ellen MacArthur Foundation website](https://www.ellenmacarthurfoundation.org) or follow us on [Instagram](http://instagram.com/ellenmacarthurfoundation), [Facebook](http://facebook.com/EllenMacArthurFoundation), and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation).