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Transforming Our Economy

About This Collection

Inspired by the Capital Institute's Third Millennium Economy initiative, this collection highlights those voices - ecological economists, sociologist, finance professionals, environmentalists, community developers - advocating a restructuring of our economy to transition to a truly sustainable economic system.

Curated by mokiethecat

The Economic Naturalist by Robert Frank

Economics professor and author Robert Frank delivered a lecture as part of the Authors@Google series on July 23, 2007, at Google headquarters in Mountain View, CA.

During his talk, Frank discussed basic economic principles, notably the concept of pursuing actions where benefits exceed costs. He is the author of "The Economic Naturalist: In Search of Explanations for Everyday Enigmas."

EarthSayer Robert Frank

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