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Transforming Our Economy

About This Collection

Inspired by the Capital Institute's Third Millennium Economy initiative, this collection highlights those voices - ecological economists, sociologist, finance professionals, environmentalists, community developers - advocating a restructuring of our economy to transition to a truly sustainable economic system.

Curated by mokiethecat

Why do circular business models fail to scale? Relying on a narrow business case
October 27, 2025

Circular business models offer significant value beyond just sustainability, driving new revenue, brand strength, and efficiency. However, they often fail to scale without a strong financial case. The Ellen MacArthur Foundation's "How not to fail" report and a recent podcast with researchers Maddy Oliver and Ella Hedley highlight that sustainability-focused pitches can lower internal commitment. They advocate for commercial collaboration, citing the HolyGrail partnership. Listen to episode 196 for more.

The Ellen MacArthur Foundation is an international charity promoting a circular economy. Subscribe for insights: YouTube. Learn more: ellenmacarthurfoundation.org. Follow us: Instagram, LinkedIn. Your support helps spread the word.