Dr. Shahzeen Attari's research highlights public perceptions of energy consumption, noting a preference for curtailment over efficiency as the primary method for reduction—a view contrary to expert findings.

Her work indicates that the public tends to slightly overestimate energy costs for low-energy behaviors while significantly underestimating them for high-energy behaviors. Attari also identified factors correlating with the accuracy of these predictions.

These findings were presented at the Garrison Institute's Climate, Buildings and Behavior Symposium in May 2010.