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Each year there is a forum held around Cause Marketing. This special collection draws from interviews from these conferences. It encompasses a wide variety of commercial activity that aligns a company or brand with a cause to generate business and societal benefits.

American Express first used the phrase "cause-related marketing" in 1983 to describe its campaign to raise money for the Statue of Liberty’s restoration. American Express donated one cent to the restoration every time someone used its charg

 

Curated by mokiethecat

Helping non-profits to reach 14M audience with Blair Cobb of AOL
June 02, 2011
AOL launched its cause marketing initiative in 2011 to promote non-profits and their cause on the AOL homepage.  Ms. Cobb was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.

EarthSayer Blair Cobb

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