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Each year there is a forum held around Cause Marketing. This special collection draws from interviews from these conferences. It encompasses a wide variety of commercial activity that aligns a company or brand with a cause to generate business and societal benefits.

American Express first used the phrase "cause-related marketing" in 1983 to describe its campaign to raise money for the Statue of Liberty’s restoration. American Express donated one cent to the restoration every time someone used its charg

 

Curated by mokiethecat

Involving Teens by Nancy Lublin

An Interview with Nancy Lublin, CEO & Chief Old Person of DoSomething.org- helping teens take this off line and do something. She is also founder of the program, Dress for Success.

EarthSayer Nancy Lublin

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