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Each year there is a forum held around Cause Marketing. This special collection draws from interviews from these conferences. It encompasses a wide variety of commercial activity that aligns a company or brand with a cause to generate business and societal benefits.

American Express first used the phrase "cause-related marketing" in 1983 to describe its campaign to raise money for the Statue of Liberty’s restoration. American Express donated one cent to the restoration every time someone used its charg

 

Curated by mokiethecat

The Business Case for Profit with Purpose by Dan Pontefract

“Purpose is more than a cause, it’s a way of operating your business.” So claims Dan Pontefract in a recent Forbes blog. In fact, says Pontefract, “purpose ought to be the reason a business is in business.” He cites Unilever and Salesforce as companies that have embedded purpose into their strategies and practices—and profited while doing so. Read more here. 

EarthSayer Dan Pontefract

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