Each year there is a forum held around Cause Marketing. This special collection draws from interviews from these conferences. It encompasses a wide variety of commercial activity that aligns a company or brand with a cause to generate business and societal benefits.
American Express first used the phrase "cause-related marketing" in 1983 to describe its campaign to raise money for the Statue of Liberty’s restoration. American Express donated one cent to the restoration every time someone used its charg
Curated by mokiethecat
Helping non-profits to reach 14M audience with Blair Cobb of AOL
|June 02, 2011
AOL launched its cause marketing initiative in 2011 to promote non-profits and their cause on the AOL homepage. Ms. Cobb was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
EarthSayer Blair Cobb
Clean Water Initiative at the Royal Bank of Canada by James Little
2011 Cause Marketing Forum by David Hessekiel
A Story About Sustainability
Involving Teens by Nancy Lublin
The Business Case for Profit with Purpose by Dan Pontefract
Improving Corporate Reputation with Bill Bonner of OfficeMax
Way to Well Commitment with Bonnie Gordon of Walgreen Co.
Cause Marketing at Georgetown University by Denise Keyes