Each year there is a forum held around Cause Marketing. This special collection draws from interviews from these conferences. It encompasses a wide variety of commercial activity that aligns a company or brand with a cause to generate business and societal benefits.
American Express first used the phrase "cause-related marketing" in 1983 to describe its campaign to raise money for the Statue of Liberty’s restoration. American Express donated one cent to the restoration every time someone used its charg
Curated by mokiethecat
Cause Marketing at Georgetown University by Denise Keyes
|June 02, 2011
Denise Keyes of Georgetown University talks about a recent study done in partnership with Ogilvy PR around "cause fatigue" with the finding (one among many) being the traditions of volunteering and donating remain strong as key elements of cause marketing with social media working best as part of an integrated campaign. Ms. Keyes was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
EarthSayer Denise Keyes
The Business Case for Profit with Purpose by Dan Pontefract
Way to Well Commitment with Bonnie Gordon of Walgreen Co.
Clean Water Initiative at the Royal Bank of Canada by James Little
Involving Teens by Nancy Lublin
A Story About Sustainability
2011 Cause Marketing Forum by David Hessekiel
Improving Corporate Reputation with Bill Bonner of OfficeMax
Helping non-profits to reach 14M audience with Blair Cobb of AOL