Cone conducted an online survey, and we described “corporate responsibility” to the 1,000 respondents in each country broadly as “companies changing their business practices and giving their support to address social and environmental issues.” In this report, we’ll share their opinions on: The role of business in society – It’s to change it.

Leading issues – Focus on material issues. Leading approaches – Maximize core business competencies. Impact – Socially minded consumers make the world go ‘round. Communications – Tell it how it is. Download the 2012 Cone Green Gap Trend Tracker.