Ken Webster, Head of Learning at The Ellen MacArthur Foundation (UK), introduces the concept of a circular economy. This model is crucial given the depletion of cheap fossil fuels and key

Ken Webster, Head of Learning at The Ellen MacArthur Foundation (UK), introduces the concept of a circular economy. This model is crucial given the depletion of cheap fossil fuels and key materials, alongside rising populations and growing anxieties concerning water resources, food production, and harmful wastes.

These challenges demand a fundamental rethinking of our production and consumption systems, rather than just patching them up. We must actively rethink, redesign, and build a positive future.

With resource and energy prices becoming increasingly volatile, the long-term viability of today's linear economy is in question. This raises the idea of favoring access and performance over

With resource and energy prices becoming increasingly volatile, the long-term viability of today's linear economy is in question. This raises the idea of favoring access and performance over ownership of goods.

A short animation from the Ellen MacArthur Foundation introduces this concept, illustrating how a performance model could benefit businesses, users, and the wider economy. This approach is a vital component in the transition to a regenerative circular economy.

Comedian Steve Punt, portraying a "mad professor," challenges conventional thinking and invites viewers to "Get Loopy."

This video, uploaded on September 1, 2010, explores the circular

Comedian Steve Punt, portraying a "mad professor," challenges conventional thinking and invites viewers to "Get Loopy."

This video, uploaded on September 1, 2010, explores the circular economy. Discover more at the Ellen MacArthur Foundation.

You can also follow the Ellen MacArthur Foundation on Twitter.

On September 2, 2010, Ellen MacArthur launched her new Foundation at the Science Museum in London. This renowned venue, a showcase of modern innovation, provided a fitting setting for the

On September 2, 2010, Ellen MacArthur launched her new Foundation at the Science Museum in London. This renowned venue, a showcase of modern innovation, provided a fitting setting for the announcement.

The Foundation's mission is to advocate for a sustainable future, calling on people to 're-think, re-design, and build' it.

Ellen MacArthur explores how insights from living systems can help redesign our future, addressing challenges posed by finite materials and energy. Visit