The Ellen MacArthur Foundation's 2017 report ‘A New Textiles Economy: Redesigning fashions future’ found that a truckload of garments goes to landfill or incineration, globally, every single second. The fashion industry follows a take-make-waste formula - we take from the earth, make a product and when we’re done with it, we throw it away. The fashion industry cannot continue in this way - it’s wasteful and polluting. It needs a redesign.

Transforming fashion towards a circular economy requires new ways to create and make clothes and The Jeans Redesign provides the perfect starting point - redesigning this iconic fashion staple using circular design principles. Guidelines set out by the Foundation alongside over 80 denim industry experts ensure that jeans are used more, made to be made again, and made from safe and recycled or renewable inputs. The Jeans Redesign is creating solutions for a world where clothes never become waste by bringing together 100 brands, mills and manufacturers to design and make products fit for a circular economy, today.

Find out more about the Jeans Redesign project at https://www.ellenmacarthurfoundation.org/our-work/activities/make-fashion-circular/projects/the-jeans-redesign

#circulardesign
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Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity that develops and promotes the idea of a circular economy, which - driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature.

Subscribe to The Ellen MacArthur Foundation for more insightful videos -https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1

Find out more about our work here: www.ellenmacarthurfoundation.org

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Website: http://www.ellenmacarthurfoundation.org

In December 2021, the Ellen MacArthur Foundation published Circular Design for Fashion, a book inviting anyone in the fashion industry to embark on a journey towards the future of design. Written in recognition of fashion's huge potential to shift towards a circular economy, this book presents a new mindset, contributes to a global circular design movement and provides insights from more than 80 early practitioners of circular design in the fashion industry. Hear from the some of the book’s contributors - Sara Sozzani Maino - Head of Vogue Talents, Lorna Hall - Director of Fashion Intelligence, WGSN, Eshita Kabra-Davies - Founder, By Rotation and Patrick McDowell, Designer, as they explore circular design within their work.

More about the book: https://bit.ly/3DNA2aC
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Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity that develops and promotes the idea of a circular economy, which - driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature.

Subscribe to The Ellen MacArthur Foundation for more insightful videos -https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1

Find out more about our work here: www.ellenmacarthurfoundation.org

Follow us online on these channels:
Instagram: http://instagram.com/EllenMacArthurFoundation
Facebook: http://www.facebook.com/ellenmacarthurfoundation
Twitter: http://www.twitter.com/circulareconomy
LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/
Website: http://www.ellenmacarthurfoundation.org

Did you know that the average cotton T-shirt requires over 700 gallons of water to manufacture? Follow the production, use and disposal of the average cotton T-shirt in this USAgain educational video.

700 gallons of water.