Business revolution: What is the membership economy? New videos DAILY: https://bigth.ink/youtube Join Big Think Edge for exclusive videos:

Business revolution: What is the membership economy? New videos DAILY: https://bigth.ink/youtube Join Big Think Edge for exclusive videos: https://bigth.ink/Edge ---------------------------------------------------------------------------------- "I think that the membership economy is having as big an impact on business as the industrial revolution," says Silicon Valley consultant Robbie Kellman Baxter. Memberships or subscriptions fundamentally change the relationship between the consumer and the brand by delivering what Baxter calls a "forever promise." The famous example of Blockbuster vs. Netflix illustrates this perfectly. Subscriptions are not a new idea. Charles Dickens released his books to subscribers one chapter at a time, as he wrote them. What's different today is technology and the speed at which even a one-person business can reach a huge number of customers. ---------------------------------------------------------------------------------- ROBBIE KELLMAN BAXTER Based in Silicon Valley, Robbie is the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue (McGraw-Hill 2015), andThe Forever Transaction: How to Build a Business So Compelling, Your Customers Will Never Want to Leave (McGraw-Hill 2020). Robbie’s expertise extends to include SaaS, media, consumer products and retail and community organizations. Clients have included Microsoft, Fitbit and the Wall Street Journal. ---------------------------------------------------------------------------------- TRANSCRIPT: The membership economy is a term that I coined to describe what I was seeing starting about 15 years ago when I was working with Netflix and continuing into this massive transformational trend where companies of all types were moving from a model that focuses on ownership to access, from the transactional to the relational, from anonymous to known, from one payment to many smaller payments and from the organization talking at the customer and hoping they’re listening to multidirectional communication among customers and back and forth between the customers and the organization under the brand umbrella of the organization. So when you put all of those things together you have this kind of painter’s palette to reinvent your business model and that’s what’s driving this membership economy. So membership isn’t a new concept. We have been joining things for as long as there have been humans. We joined clans or tribes. We’ve had professional societies and trade guilds for centuries. Charles Dickens sold his novels in subscription format so people subscribed to have access and as he had the chapters done he would deliver them to his subscribers. So this is not a new concept, but what has changed is the ability to build a business model around it that transcends time and space. So Charles Dickens actually had to know the people he was delivering to, had to print it out, had to bring it to them. Today we can deliver it to strangers digitally and we can do it with time lapse. So that has created so many possibilities for organizations to build this ongoing relationship which is what people want. One example of the difference between a membership economy company and a non-membership economy company is the comparison between Blockbuster and Netflix. So when people, you know, way back when people used to have to go to the corner store to the Blockbuster on a Friday night to see what movies were available to rent, bring them home and it was never the movie that you really wanted. It was whatever happened to be available. And then if you forgot that you had it and you kept it for a few extra days the cost would end up being like triple what you thought it was going to be. And compare that to Netflix where they sent you three DVDs at a time, so three movies that you had on your long list, your queue. You didn’t have to leave your home. You always had three movies at home. And, best of all no late fees. So it’s a very different way of thinking about the model that starts with a forever promise. A promise of what it is that you really want to achieve. So in the case of Netflix versus Blockbuster, which was what really inspired me, what I wanted was to always have movies, professionally created content delivered in the most efficient way possible because I had little babies, with cost certainty – no late fees. And that’s what Netflix delivered on 15 years ago that pretty much put Blockbuster out of business. And today even though they have streaming, even though they create their own content, even though a lot has changed at Netflix they still deliver everyday on that promise of professional created content delivered with cost certainty in the most efficient way possible.

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Experience a unique love song. Watch, share, and #ShowTheLove to protect the life we love from climate change.

This powerful

Experience a unique love song. Watch, share, and #ShowTheLove to protect the life we love from climate change.

This powerful short film, a unique collaboration with Ridley Scott Associates, features an original poem by award-winning writer Anthony Anaxagorou. It is brought to life by Charles Dance, Miranda Richardson, David Gyasi, and Jason Isaacs, with a soundtrack by Elbow, including choral arrangements by Phil Mitchell and vocals from the Lewisham and Greenwich NHS Choir.

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Powered by Restream https://restream.io/ With businesses and governments alike setting targets to collectively achieve net-zero greenhouse gas emissions, the question remains how are they going to

Powered by Restream https://restream.io/ With businesses and governments alike setting targets to collectively achieve net-zero greenhouse gas emissions, the question remains how are they going to achieve them? While vital, efforts will need to go beyond the transition to renewable energy. To fix the climate, we need to fix the economy. This episode covers the interconnected nature of solutions to the climate crisis and how businesses can make and measure progress. Speakers featured: Christiana Figueres: Founding Partner, Global Optimism and former Executive Secretary, UN Convention on Climate Change Erin Billman: Executive Director, Science-Based Targets Network (SBTN) Charles Redfield: Executive Vice President, Food, Walmart US

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Join us on November 19 at 6 pm for the Commonwealth Club’s Virtual Gala. Raise your glass to Good Health, as we celebrate the leadership of women in science and medicine. Text Club2021 to 41444 or

Join us on November 19 at 6 pm for the Commonwealth Club’s Virtual Gala. Raise your glass to Good Health, as we celebrate the leadership of women in science and medicine. Text Club2021 to 41444 or visit commonwealthclub.org/2021gala to register and donate today! Violence against Black people—both physical and psychological—has seemed only to increase in recent years, culminating in the historic pandemic and protests in the summer of 2020. “After centuries of waiting for white majorities to overturn white supremacy,” Charles Blow writes, “ it seems to me that it has fallen to Black people to do it themselves.” A New York Times op-ed columnist, Blow felt compelled to write a new story for Black Americans, one that involves a succinct, counterintuitive and impassioned correction to the myths that have for too long governed our thinking about race and geography in America. The Devil You Know is a grand exhortation to generations of a people, proposing nothing short of the most audacious power play by Black people in the history of this country. Join us as Charles Blow offers a road map to true and lasting freedom. NOTES Part of our Good Lit series, underwritten by The Bernard Osher Foundation. Photo by Beowulf Sheehan. OCTOBER 19, 2021 SPEAKERS Charles Blow Op-Ed Columnist, The New York Times; Author, The Devil You Know: A Black Power Manifesto; Twitter @CharlesMBlow In Conversation with Melissa Murray Frederick I. and Grace Stokes Professor of Law, NYU School of Law; Co-host, "Strict Scrutiny" Podcast; Twitter @ProfMMurray 💯SUBSCRIBE for more VIDEOS: https://www.youtube.com/user/commonwealthclub 📆 UPCOMING EVENTS: https://www.commonwealthclub.org/events 🎉 BECOME a MEMBER: https://www.commonwealthclub.org/membership 💰 DONATE NOW: https://support.commonwealthclub.org/sslpage.aspx?pid=298 📺➕📻 Watch & Listen https://www.commonwealthclub.org/watch-listen CWC Facebook: https://www.facebook.com/thecommonwealthclub/ CWC Instagram https://www.instagram.com/cwclub/ CWC Twitter https://twitter.com/cwclub The Commonwealth Club of California is the nation's oldest and largest public affairs forum 📣, bringing together its 20,000 members for more than 400 annual events on topics ranging across politics, culture, society and the economy. Founded in 1903 in San Francisco California 🌉, The Commonwealth Club has played host to a diverse and distinctive array of speakers, from Teddy Roosevelt in 1911 to Hillary Clinton in 2010. Along the way, Martin Luther King, Ronald Reagan and Bill Clinton have all given landmark speeches at the Club.

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The 2014 Charles David Keeling Annual Lecture, "Getting Serious About Climate Change," featured Professor David Victor.

A political

The 2014 Charles David Keeling Annual Lecture, "Getting Serious About Climate Change," featured Professor David Victor.

A political scientist from UCSD's School of International Relations and Pacific Studies, Professor Victor is a recognized leader in energy and climate change policy research. He directs the school's new Laboratory on International Law and Regulation and authored "Global Warming Gridlock: Creating More Effective Strategies for Protecting the Planet."

This lecture is part of the "Perspectives on Ocean Science" series. Visit UCTV.tv for more details.

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Strong positive social connections are key to happiness, both for individuals and cities. Charles Montgomery explored this concept at Sam Sullivan's February 2014 Public Salon in Vancouver, BC.

Montgomery investigates how urban design intersects with the new science of happiness, drawing insights from psychology, neuroscience, and behavioral economics. From Disneyland to Dubai, his work reveals how city design influences our thoughts, feelings, and actions. He demonstrates that by changing our relationship with the cities we inhabit, we can transform our own lives.

Learn more by ordering his book from Amazon or visiting your local bookstore.

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Charles Clover discusses his latest book "Rewilding the Sea: How to Save Our Oceans", an essential and revelatory book from one of the leading figures in marine conservation, urging us to rethink our

Charles Clover discusses his latest book "Rewilding the Sea: How to Save Our Oceans", an essential and revelatory book from one of the leading figures in marine conservation, urging us to rethink our relationship with nature, save our oceans and save our own life support system. The world’s oceans have never faced more challenges—from ruthless overfishing, plastic pollution and acidification. And if that wasn’t enough, overfishing is accelerating climate change. The latest scientific research shows that trawling and dredging creates more CO2 than the aviation industry, and damages vast areas of our continental shelves, stopping them soaking up carbon. But change is achievable, and change is happening. "Rewilding the Sea" celebrates what happens when fishermen and communities engage with each other and allow nature to repair the damage. Charles Clover is a co-founder of Blue Marine Foundation, an impactful and influential marine conservation charity. Charles made his name as an author and environmental journalist writing principally for The Sunday Times and the Daily Telegraph for which he was environment editor for twenty-two years. His book The End of The Line (Ebury, 2004) and the award-winning major documentary film of the same name (presented by Clover) highlighted overfishing as a global problem and inspired the foundation of Blue Marine Foundation. For more information on Blue Marine Foundation, please visit https://www.bluemarinefoundation.com/. Get the book here: https://goo.gle/3oC7nQ1. Moderated by Matt Bongiovi.

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Father Charles Moore (1927-2007) was a spiritual teacher, historian, and scholar. A Stanford Law graduate, he served as Santa Cruz County District Attorney in 1954. He later became a Roman Catholic priest in 1964, holding degrees in philosophy and theology from Catholic University.

Known as "Father Charlie," he studied many languages, including Native American. His teachings blended wisdom from Buddhist, Jewish, Hindu, Hawaiian, Celtic, and Native American spiritualities, and he particularly enjoyed working with the Esselen people of Monterey County.

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Prince Charles has voiced strong opposition to climate change deniers and skeptics. This position aligns with a sentiment expressed in 2014 by Mary Robinson, former President of Ireland and UN High Commissioner for Human Rights.

Robinson, a grandmother of five, questioned, "What will they say about what we did or didn't do?" This quote appeared in the New York Times article, "Forecast of Hopes and Fears," published on September 22, 2014.

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Author Charles Eisenstein addresses the future of our economy and money, questioning a return to "normal." His book, *Sacred Economics*, challenges established financial patterns and offers resolutions for the future.

Eisenstein recently spoke to a sell-out crowd in Portland, Oregon. The video of this enlightening talk is proudly presented by The Center for a Sustainable Today, Evolver, and Transition PDX.

Order *Sacred Economics* from Amazon or visit your local bookstore.

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