Aaron Hurst, Taproot Foundation - Imperative and CECP: The CEO Force for Good are teaming up with a small group of leading employers on a new initiative to redefine corporate service and volunteering through the science of purpose.

Aaron Hurst, Imperative's CEO, founded the Taproot Foundation and led the skills-based volunteering and pro-bono revolution. He then catalyzed Billion + Change and discovered the Service Enterprise. CECP, since its founding by Paul Newman, John Whitehead and others, brings together CEOs of the world’s largest corporations -- and their trusted delegates -- to advance new perspectives and pioneer more effective collaborations and innovations as they work to create a better world through business.