People who buy sustainable products and services continue to buy. And there is signifcan number (15%) who never bought but who say they want to and intend to in the future.

From consumer research with food products used as example, this is an excerpt from a webinar (audio and slides) moderated by Maria Surricchio with Amy Hebard of Earthsense and Gwynne Rogers of the Natural Marketing Institute. Available on-demand at Sustainable Life Media http://bit.ly/sbbootcamp