Canadian leaders talk with Canadian Business for Social Responsibility (CBSR) about advancing business social and environmental responsibility. Inteviews include the following leaders:

Adine Mees, President and CEO, CBSR, wants to see commitment made at the CEO level in all Canadian businesses and to work within their industries. 

The Right Honourable Joe Clark, Former Prime Minister of Canada, talks about how there is no longer a great difference between CEOs in the public and private sectors as acting responsibility is no longer a choice, but a necessity.

 Bob Elton, President and CEO, BC Hydro, talks about tranformation being at the personal level, not organizational. When lots of people make a big change in themselves by connecting with what is really important to them, this will transform the organization. 

Kathy Bardswick, President and CEO, The Co-operators Group Limited, emphasizes the need for an "authentic desire to change."

Claude Ouimet, SVP and General Manager, InterfaceFLOR sees the need for employees to be inspired with CEO's setting the example and being genuine and honest about doing the right and smart thing.

Bryan Pearson, President and CEO LoyaltyOne sees that the change before us organizations is profound, but the rewards are fairly significant.