PwC's Matt Shelhorse and Duke University's Dan Ariely discussed the psychology of deviant behavior, noting that individuals often rationalize corruption despite potential penalties. Ariely

PwC's Matt Shelhorse and Duke University's Dan Ariely discussed the psychology of deviant behavior, noting that individuals often rationalize corruption despite potential penalties. Ariely highlighted that addressing corruption requires tackling multi-faceted conflicts of interest, establishing clearer rules, and reducing rationalization. He stressed that disclosure alone is insufficient.

To combat corruption effectively, we must recognize our influence and eliminate conflicts of interest whenever possible.

Dan Ariely's book, *Predictably Irrational*, is available for purchase on Amazon.

In his TEDxJaffa talk, "Why trust is so important and how we can get more of it?", Dan Ariely explores trust as a crucial, yet often undervalued, societal force. He discusses its building blocks

In his TEDxJaffa talk, "Why trust is so important and how we can get more of it?", Dan Ariely explores trust as a crucial, yet often undervalued, societal force. He discusses its building blocks and how we can design mechanisms to foster more trust.

Ariely, a James B. Duke Professor of psychology and behavioral economics at Duke University, highlights trust's significance. As one viewer noted, trust, particularly trustworthiness in friendships, is fundamental to happiness and longevity, underscoring the talk's profound value.

Behavioral economist Dan Ariely, author of "Predictably Irrational," reveals how our decisions are

Behavioral economist Dan Ariely, author of "Predictably Irrational," reveals how our decisions are often irrational. Using classic visual illusions and surprising research, he demonstrates that we are not as logical as we believe.

Ariely's work highlights a fundamental flaw in traditional economics: its disconnect from actual human behavior. His insights explain why our choices are often predictable, yet irrational.