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Denise Keyes

Cause Marketing at Georgetown University by Denise Keyes
Static PreviewDenise Keyes of Georgetown University talks about a recent study done in partnership with Ogilvy PR around "cause fatigue" with the finding (one among many) being the traditions of volunteering and donating remain strong as key elements of cause marketing with social media working best as part of an integrated campaign. Ms. Keyes was interviewed by James Epstein-Reeves of 3BL Media in partnership with CauseCast.
EarthSayer Denise Keyes
Date 6/2/2011 Format Interview
Length 3:46 Keywords SustainabilityMember of Special Collection Cause Marketing Forums More Details
 

Displaying 1 video of 1 matching video containing
Denise Keyes



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