This is a teaser-video for brand-new 2021 keynote topic: SUSTAINABLE IS THE NEW PROFITABLE. GREEN IS THE NEW DIGITAL.

IMHO, the decarbonisation of our economy is the biggest challenge AND the biggest opportunity in this coming decade. This topic has been on the agenda for decades but had to first be kick-started by the Corona crisis: The radical decarbonisation of our economies and the ‘gradually, then suddenly‘ departure from the fossil-fuel era.


Wide-ranging new carbon taxes are inevitable, and so is the sudden end of the $3.5 Trillion global fossil fuel subsidy madness. During the Covid-19 crisis we have learned that being prepared for emergencies is utterly essential – and that we can compromise and collaborate if we have to. Covid-19 is a test-run for climate change.

The circular economy is the only economy we’ll have in 2030, and ‘sustainable’ is becoming the new ‘profitable’ within the next 5 years. Any company that does not understand how the global move towards decarbonisation will impact every segment of their business – from R&D to supply-chain to production to distribution to marketing to branding – will wither and shrink or fade away completely. Any individual that does not understand what this shift means as far as knowledge, skills and mindset is concerned, will quickly become dispensable.

In this talk, I explain why this tectonic shift is happening now, what it really means, and how to get behind it and prosper in this fork-in-the-road decade that’s coming up.

Get The 10 Technological and Societal Megashifts Rewiring Our World Free at: https://futuristgerd.com/megashifts

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Gerd Leonhard Futurist, Author and Keynote Speaker Zürich / Switzerland http://www.futuristgerd.com
http://www.techvshuman.com (my latest book)

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Gerd Leonhard Futurist, Author and Keynote Speaker
Zürich / Switzerland
http://www.futuristgerd.com
http://www.techvshuman.com (my latest book)

Audio-only versions of most videos are available via SoundCloud https://soundcloud.com/gleonhard/tracks,
and Spotify see https://gerd.fm/spotify

Twitter: @gleonhard

This is episode #8 of Meeting of the Minds featuring futurists Gerd Leonhard and Ross Dawson, discussing the future of sustainability, the circular economy and the triple bottom line. Growing laterally only option and changing industrial-based metrics. Published on Feb 17, 2014