Recorded live at the New Economics Institute Strategies for a New Economy Conference on June 9, 2012, Seventh Generation and American Sustainable Business Council Co-Founder Jeffrey Hollender
speaks about initiatives to transform business from being the source of problems for our economy to being part of the solution. "As the co-founder and chair of the American Sustainable Business Council, which is a group of 140,000 small and medium sized businesses, we're involved in public policy initiatives like the Jobs Bill to create a more level playing field and a better public policy environment for a new economy to emerge," says Hollender. "I know that in most instances, business doesn't operate in a particularly responsible, moral, or sustainable fashion -- and that is something we need to correct," he continues. "But we don't have jobs without business, so we need to figure out how to change the structural context of our economy in ways that encourages businesses to behave differently."