Mindless Consumption
Dr. Peggy Cunningham discusses the need marketing pros to drop unsustainable consumer paradigms. Consumers are not only looking to business for responsible change, but they're starting to take responsibilility for their own consumption excesses. Meanwhile (some) marketers continue to feed on high levels of dissatisfaction and social comparative consumption. Mindless consumption is not sustainable. Dr. Cunningham is Professor & E. Marie Shantz Professor of Marketing, Director, Queen's Centre for Corporate Social Responsibility.

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