"We're at this stage because we've treated the earth like a resource to be exploited for profit," argues Paul Paz y Miño, associate director of Amazon Watch. Fires in the Amazon are waking people up to the need for a radical change in how we value nature -- going beyond its economic worth or carbon sequestration potential.

Since its beginning 20 years ago, Amazon Watch has been deeply committed to defending indigenous peoples' rights and territories, for they are the best guardians of their rainforest homes. Considering that indigenous lands hold 80% of global biodiversity, it is no surprise that extractive industries want their resources. If left to them, the Amazon's Sacred Headwaters would become one big oil field, and the watersheds of the Brazilian Amazon would be destroyed by agribusiness and mega-dams. There is another way! Amazon Watch continues to stand with indigenous allies in defending their territories and sacred natural areas as industrial "No Go Zones." We are committed to supporting and amplifying Sarayaku's Kawsak Sacha, or Living Forests, proposal in defense of all life in the Amazon by keeping the oil in the ground. We want to expand this model throughout the Amazon, so that places like Yasuní National Park and the Xingu and Tapajós rivers will never again be considered for industrial development. We are also waging international market campaigns to expose and pressure governments and corporations that are causing harm. Our new Amazon Crude Campaign aims to reduce demand for rainforest-destroying oil. We recently began working with Brazilian allies to expose the financiers of environmental and indigenous rights law rollbacks. Learn more and join the movement at amazonwatch.org. Produced by @Ecodeo (http://www.ecodeo.co) Additional footage generously provided by: Todd Southgate, SpectralQ, Gert-Peter Bruch / Planète Amazone.

October 26, 2016 Since its beginning 20 years ago, Amazon Watch has been deeply committed to defending indigenous peoples' rights and territories, for they are the best guardians of their rainforest homes. Considering that indigenous lands hold 80% of global biodiversity, it is no surprise that extractive industries want their resources. If left to them, the Amazon's Sacred Headwaters would become one big oil field, and the watersheds of the Brazilian Amazon would be destroyed by agribusiness and mega-dams. There is another way! Amazon Watch continues to stand with indigenous allies in defending their territories and sacred natural areas as industrial "No Go Zones." We are committed to supporting and amplifying Sarayaku's Kawsak Sacha, or Living Forests, proposal in defense of all life in the Amazon by keeping the oil in the ground. We want to expand this model throughout the Amazon, so that places like Yasuní National Park and the Xingu and Tapajós rivers will never again be considered for industrial development. We are also waging international market campaigns to expose and pressure governments and corporations that are causing harm. Our new Amazon Crude Campaign aims to reduce demand for rainforest-destroying oil. We recently began working with Brazilian allies to expose the financiers of environmental and indigenous rights law rollbacks. Learn more and join the movement at amazonwatch.org. Produced by @Ecodeo (http://www.ecodeo.co) Additional footage generously provided by: Todd Southgate, SpectralQ, Gert-Peter Bruch / Planète Amazone.

One food retail chain, Iceland Foods, didn’t even make it to air before this ad was banned/blocked, leading to more publicity than the retailer may have ever expected. The ad, “Rang-tan“, was not approved as it was created by Greenpeace, a political organisation, and political advertising is absolutely not allowed on British TV.

Saving our friends and our environment is political, but advertising products and services destroying our planet is not?

Iceland Foods uploaded this Christmas commercial to their YouTube channel where it generated 3.7M views within the first 3 days of being released.

Jungle Bird Interviews Rebecca Moore in her offices at Google. She is a computer scientist and longtime software professional. Her personal work using Google Earth was instrumental in stopping the logging of more than a thousand acres of redwoods in her Santa Cruz Mountain community. Rebecca also initiated and leads the development of Google Earth Engine, a new technology platform which supports global-scale data-mining of satellite imagery for societal benefit. Rebecca received a bachelor's degree with honors from Brown University in Artificial Intelligence, a master's degree from Stanford University, and is currently on leave from the Stanford Ph.D. program in Computer Science. Published on Sep 16, 2014

In this multimedia video produced by the Wisconsin Educational Communications Board, Marshall Pecore, forest manager for Menominee Tribal Enterprises, describes the forest's economic and cultural value, and the management techniques used in order to sustain it. He identifies invasive species and diseases as a major threat to forest health—a threat that may intensify as Wisconsin's climate warms. Uploaded on Dec 22, 2010

More info and educational resources available at here.

Production Credits:
Finn Ryan -- producer, director
David Nevala -- photography, video, editing
Asche and Spencer -- music