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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

Can paper fix the flexibles problem?

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May 05, 2026

Flexible plastics are challenging to collect and recycle, contributing significantly to ocean pollution. This episode explores whether paper can offer a sustainable alternative without creating new problems. Pippa, joined by Laura Smith (Ellen MacArthur Foundation), Jonathan Gill (Unilever), and Valerie Langer (Canopy), discusses six critical criteria for responsible paper-based packaging, the innovation required, and why there's no single solution.

The Ellen MacArthur Foundation is an international charity dedicated to accelerating the transition to a circular economy, tackling issues like climate change, biodiversity loss, waste, and pollution. Subscribe for more insightful videos: Ellen MacArthur Foundation YouTube. Discover more about their work and connect online: www.ellenmacarthurfoundation.org, Instagram, LinkedIn.

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