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Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the

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Seth Godin argues the Internet has ended mass marketing, reviving ancient "tribes" founded on shared ideas and values. These tribes empower ordinary people to lead and effect significant change, a call Godin urges us to embrace.

TEDTalks, a daily video podcast from the TED Conference, showcases leading thinkers and doers delivering impactful 18-minute talks. Explore these ideas at TED.com.

EarthSayer Seth Godin

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