Circular Economy in Sports with Seb Egerton-read

Cutting edge circular economy innovation is cropping up everywhere. Watch this broadcast to find out how circular economy thinking is infiltrating everything from the design of mountain jackets to the running of events like the London Marathon and Nordic World Ski event.

Join the session to hear three stories:
- Nani Pajunen, leading circular economy specialist at Sitra - a Finnish-based sustainable well-being fund. She’ll be talking about the organisation’s presence at the recent Nordic World Ski event.
- Pierre Paslier, co-founder of Notpla, an edible and soluble membrane that can hold water as a replacement for plastic.(OOHOs). He’ll be showcasing the product and describing how it found its sweet spot at the London Marathon.
- Elisabetta Baronio, sustainability co-ordinator at VF Corporation. She’ll be showcasing Napapijri’s Infinity jacket, which is 100% recyclable, made using exclusively Nylon 6 and designed for disassembly.

What can the sports industry as a whole learn from these innovations? We’ll discuss that and much more.