"We're at this stage because we've treated the earth like a resource to be exploited for profit," argues Paul Paz y Miño, associate director of Amazon Watch. Fires in the Amazon are waking people up to the need for a radical change in how we value nature -- going beyond its economic worth or carbon sequestration potential.

Want to see more videos on climate change? Check out http://www.defenders.org/climate-change/video

Instruction by Noah Matson of Defenders of Wildlife. 

Since 1944, Smokey Bear has been the symbol of the protection of America's forests from fire. More than 60 years later, his famous words of wisdom "Only You Can Prevent Wildfires" continue to be at the center of one of the most successful PSA campaigns in our nation's history.

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