Business revolution: What is the membership economy? New videos DAILY: https://bigth.ink/youtube Join Big Think Edge for exclusive videos:

Business revolution: What is the membership economy? New videos DAILY: https://bigth.ink/youtube Join Big Think Edge for exclusive videos: https://bigth.ink/Edge ---------------------------------------------------------------------------------- "I think that the membership economy is having as big an impact on business as the industrial revolution," says Silicon Valley consultant Robbie Kellman Baxter. Memberships or subscriptions fundamentally change the relationship between the consumer and the brand by delivering what Baxter calls a "forever promise." The famous example of Blockbuster vs. Netflix illustrates this perfectly. Subscriptions are not a new idea. Charles Dickens released his books to subscribers one chapter at a time, as he wrote them. What's different today is technology and the speed at which even a one-person business can reach a huge number of customers. ---------------------------------------------------------------------------------- ROBBIE KELLMAN BAXTER Based in Silicon Valley, Robbie is the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue (McGraw-Hill 2015), andThe Forever Transaction: How to Build a Business So Compelling, Your Customers Will Never Want to Leave (McGraw-Hill 2020). Robbie’s expertise extends to include SaaS, media, consumer products and retail and community organizations. Clients have included Microsoft, Fitbit and the Wall Street Journal. ---------------------------------------------------------------------------------- TRANSCRIPT: The membership economy is a term that I coined to describe what I was seeing starting about 15 years ago when I was working with Netflix and continuing into this massive transformational trend where companies of all types were moving from a model that focuses on ownership to access, from the transactional to the relational, from anonymous to known, from one payment to many smaller payments and from the organization talking at the customer and hoping they’re listening to multidirectional communication among customers and back and forth between the customers and the organization under the brand umbrella of the organization. So when you put all of those things together you have this kind of painter’s palette to reinvent your business model and that’s what’s driving this membership economy. So membership isn’t a new concept. We have been joining things for as long as there have been humans. We joined clans or tribes. We’ve had professional societies and trade guilds for centuries. Charles Dickens sold his novels in subscription format so people subscribed to have access and as he had the chapters done he would deliver them to his subscribers. So this is not a new concept, but what has changed is the ability to build a business model around it that transcends time and space. So Charles Dickens actually had to know the people he was delivering to, had to print it out, had to bring it to them. Today we can deliver it to strangers digitally and we can do it with time lapse. So that has created so many possibilities for organizations to build this ongoing relationship which is what people want. One example of the difference between a membership economy company and a non-membership economy company is the comparison between Blockbuster and Netflix. So when people, you know, way back when people used to have to go to the corner store to the Blockbuster on a Friday night to see what movies were available to rent, bring them home and it was never the movie that you really wanted. It was whatever happened to be available. And then if you forgot that you had it and you kept it for a few extra days the cost would end up being like triple what you thought it was going to be. And compare that to Netflix where they sent you three DVDs at a time, so three movies that you had on your long list, your queue. You didn’t have to leave your home. You always had three movies at home. And, best of all no late fees. So it’s a very different way of thinking about the model that starts with a forever promise. A promise of what it is that you really want to achieve. So in the case of Netflix versus Blockbuster, which was what really inspired me, what I wanted was to always have movies, professionally created content delivered in the most efficient way possible because I had little babies, with cost certainty – no late fees. And that’s what Netflix delivered on 15 years ago that pretty much put Blockbuster out of business. And today even though they have streaming, even though they create their own content, even though a lot has changed at Netflix they still deliver everyday on that promise of professional created content delivered with cost certainty in the most efficient way possible.

...

This keynote session from The Responsible Business Summit Europe, organized by Ethical Corporation, was published on July 17, 2017.

Speakers included Kelly M. Semrau, SVP, Global Corporate Affairs, Communication & Sustainability, SC Johnson; Julian Hilton-Johnson, VP, Corporate Relations & Chief of Staff to the President, McDonald's Europe; Jeffrey Hogue, Chief Sustainability Officer, C&A; and Chris Coulter, CEO, GlobeScan.

...

Experience a unique love song. Watch, share, and #ShowTheLove to protect the life we love from climate change.

This powerful

Experience a unique love song. Watch, share, and #ShowTheLove to protect the life we love from climate change.

This powerful short film, a unique collaboration with Ridley Scott Associates, features an original poem by award-winning writer Anthony Anaxagorou. It is brought to life by Charles Dance, Miranda Richardson, David Gyasi, and Jason Isaacs, with a soundtrack by Elbow, including choral arrangements by Phil Mitchell and vocals from the Lewisham and Greenwich NHS Choir.

...

Watch Stu and Chris from "Aussie Snake Wranglers" Season 1, Episode 7, as they respond to an emergency call to relocate a highly venomous eastern brown snake. This investigative series follows Australia's busiest snake-catching team. Catch "Aussie Snake Wranglers" Wednesdays on EarthX.

EarthX, the official network of Earth Day, is a media company dedicated to inspiring conservation and sustainability. We believe our planet is special and are committed to protecting the environment through a 24/7 channel, original series, documentaries, and digital content offering sustainable solutions. Learn more at earthxmedia.com.

...

Powered by Restream https://restream.io/ With businesses and governments alike setting targets to collectively achieve net-zero greenhouse gas emissions, the question remains how are they going to

Powered by Restream https://restream.io/ With businesses and governments alike setting targets to collectively achieve net-zero greenhouse gas emissions, the question remains how are they going to achieve them? While vital, efforts will need to go beyond the transition to renewable energy. To fix the climate, we need to fix the economy. This episode covers the interconnected nature of solutions to the climate crisis and how businesses can make and measure progress. Speakers featured: Christiana Figueres: Founding Partner, Global Optimism and former Executive Secretary, UN Convention on Climate Change Erin Billman: Executive Director, Science-Based Targets Network (SBTN) Charles Redfield: Executive Vice President, Food, Walmart US

...

Hear from experts including Britta Gross, managing director for RMI; Michael Backstrom, managing director of energy and environmental policy for Southern California Edison; Chris King, SVP-eMobility

Hear from experts including Britta Gross, managing director for RMI; Michael Backstrom, managing director of energy and environmental policy for Southern California Edison; Chris King, SVP-eMobility for Siemens; and Rick Spina, VP of electric vehicle commercialization for General Motors, as they discuss the massive potential to reduce carbon emissions in the mobility sector by shifting toward an electrified, more efficient transportation system.

...