While the public now grasps the serious threat of global warming, a clear path forward remains elusive. Drawing from his book, *Under the Influence: Putting Peer Pressure to Work*, Robert Frank

While the public now grasps the serious threat of global warming, a clear path forward remains elusive. Drawing from his book, *Under the Influence: Putting Peer Pressure to Work*, Robert Frank proposes that leveraging behavioral contagion can make addressing climate change less daunting than many believe.

Robert H. Frank is the Henrietta Johnson Louis Professor of Management and Professor of Economics at Cornell's Johnson Graduate School of Management. He previously wrote the "Economic View" column for *The New York Times*.

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Chris Peters, President and CEO of the Seventh Generation Fund, introduced the "Echoes of the Earth in Times of Climate

Chris Peters, President and CEO of the Seventh Generation Fund, introduced the "Echoes of the Earth in Times of Climate Change" Conference.

The event then featured a keynote speech by Dr. Henrietta Mann (Southern Cheyenne).