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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

How can marketers turn ideas into impactful action?
June 16, 2025

The Circular Economy Show explores how marketers can shift from the linear to the circular economy. Experts Deb Caldow (Diageo) and Rachel O’Reilly (Accenture Song) discuss turning ideas into impactful actions for economic growth and environmental benefits. Topics include storytelling for circular products, engaging supply teams, and the need for internal buy-in and experimentation.

Read 'The marketing playbook for a circular economy' [here](https://www.ellenmacarthurfoundation.org/marketing/overview) or watch episode 176: 'Driving demand for circular economy' [here](https://youtu.be/4EH_KkkyiPc). The Ellen MacArthur Foundation, an international charity, promotes the circular economy. Subscribe to their [YouTube channel](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1) and visit their [website](https://www.ellenmacarthurfoundation.org) for more.