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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

What makes circular business models fail to scale? Don't think too small
October 13, 2025

Explore why circular business models fail to scale in this discussion, drawing from the Ellen MacArthur Foundation's report, "How not to fail: Avoiding 10 common pitfalls when scaling circular business models." Learn practical steps to avoid common mistakes and enable transformative scale. Key topics include circular opportunities, the necessity of a scaling plan, and aligning models with existing business strategy.

The Ellen MacArthur Foundation is an international charity promoting a circular economy that eliminates waste, circulates materials, and regenerates nature. Access the full report here. Find more insights and subscribe to their work at www.ellenmacarthurfoundation.org and YouTube.