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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

August 31, 2026

In a circular economy, products can be sold multiple times, allowing businesses to increase revenue and focus on long-term strategic advantages. In this episode of The Circular Economy Show, host Fin speaks with Emily Hill from Kantar about how marketing teams can support the transition to circular business models.

Emily outlines how marketers can redefine success in four areas: Commercial, Brand, Creative, and Consumer Insight. The discussion includes strategies for building business cases and using creative campaigns to influence consumer behavior. This August, the show revisits conversations that address the marketing challenges of adopting a circular economy.

For more insights, subscribe to The Ellen MacArthur Foundation on YouTube: YouTube Channel. Learn more about our work at ellenmacarthurfoundation.org.


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