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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

How to measure marketing success in a circular economy
March 23, 2026

The circular economy enables products to be sold multiple times, driving revenue and shifting business focus from short-term profit to long-term strategic advantages. This model addresses challenges like climate change and waste.

On The Circular Economy Show, Fin and Emily Hill (Kantar) discuss measurement guidance for marketing teams. They explore redefining success across commercial, brand, creative, and consumer insight, leveraging measurement to unlock resources for circular initiatives. Share or review the episode.

The Ellen MacArthur Foundation, an international charity, accelerates the transition to a circular economy. Subscribe on their YouTube channel, learn more at www.ellenmacarthurfoundation.org, and follow them on Instagram and LinkedIn.